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Comments Off on A Guide to Cause Marketing, 14/03/2022, by in Marketing

In a digital world, where people know so much about businesses, brands must compete on much more than price. There is a massive opportunity for businesses to champion a cause, do some good, and maybe turn a profit in the process. Championing a cause is so important in this era because customers are ... Read more...

Comments Off on 3 Proven Tips to Increase Landing Page Conversions, 10/03/2022, by in Online Business, Web Design

Whether you have a one-page website, a lead capture page, or want to create a page you will be sending targeted traffic to, making sure that it converts well is very important. A good-looking page doesn't always translate to conversions, and you can't make changes based on what you think will conver... Read more...

Comments Off on How to Use a Content Marketing Matrix, 07/03/2022, by in Marketing

Every marketer understands the value of content in their strategy. All successful marketing campaigns hinge on great content. The two main challenges brands face when doing content marketing are their content not resonating with the right audiences and running out of content ideas. A content marketi... Read more...

Comments Off on Where to Put Social Buttons for Maximum Engagement, 03/03/2022, by in Social Media, Web Design

It can be annoying and off-putting for people who do not find social buttons where they expect them to be when they want to share content that interests them and that they know would benefit other people. Sometimes the buttons are non-existent, and sometimes a visitor has to scroll to the end of the... Read more...

Comments Off on The Top 4 Metrics to Track in an SEO Campaign, 28/02/2022, by in Marketing, SEO

Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why weâ... Read more...

Comments Off on 4 WordPress Security Tips, 24/02/2022, by in Online Business, Start Up Businesses, Web Design

WordPress is the world's most popular CMS and it's estimated that over 455 million websites are powered by it. This is mainly because of how user-friendly, robust, and stable the platform is. But this popularity comes with a downside. WordPress is not only popular with users, but with hackers as wel... Read more...

Comments Off on How to Use the robots.txt File to Your Advantage, 21/02/2022, by in SEO, Web Design

The robots.txt file can make or break your website and unless you know exactly what you are doing, it’s not something you should play with. However, that being said, once you know what it does and how to use it, you will understand just how important it is. By understanding exactly what the robots... Read more...

Comments Off on Other Major Search Engines You Should be Targeting in 2022, 17/02/2022, by in Marketing, SEO

For 20 years, Google has more or less dominated as the world’s preeminent search engine. While a variety of other contenders have come and went over the years, Google has consistently remained on top, capturing 80-90% of global search traffic as of today. Another oft-mentioned alternative, Bing... Read more...

Comments Off on Checklist: What You Need Before Opening Your First Thrift Store, 15/02/2022, by in General

There are millions of people around the world pulling in great incomes by operating thrift stores. Some work in the online realm, while others have brick and mortar stores. Styling and trendy thrift store items will always be in demand by a certain segment of the population. There are people who ... Read more...

Comments Off on Low-Cost Marketing Methods That Produce Results, 14/02/2022, by in Marketing, Online Business, Start Up Businesses

In an age where the vast majority of people do most of their day-to-day activities with at least some assistance from tech, it is effectively required to be well-versed in these matters. For brands and businesses specifically, reaching people through the platforms and devices they regularly use is e... Read more...