Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...
About Pingler
Comments Off on When Is It Time to Scale Up Your Content Creation?,
31/03/2022,
by Pingler in Marketing,
Online Business
Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...
Comments Off on The 5 Most Important eCommerce Metrics for Business Success,
28/03/2022,
by Pingler in Marketing,
Online Business,
Start Up Businesses
The most successful businesses use data as a basis for everything they do, from the decisions they make to the types of marketing campaigns they run. Ecommerce metrics are crucial for all ecommerce businesses as they are the basis on which their owners make decisions. These metrics paint a picture o... Read more...
Comments Off on 6 Reasons Why You Might Need to Change Your Website’s Domain Name,
24/03/2022,
by Pingler in Online Business
A domain name is crucial for anyone with an online presence. A domain name tells us which business or entity we are likely to encounter when we go on a website while also telling us something about the entity itself. Anyone who owns an online business or wants to be found online has to have a great ... Read more...
Comments Off on 3 Facebook Ad Mistakes and How to Avoid Them,
21/03/2022,
by Pingler in Marketing,
Social Media
Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...
Comments Off on The Importance of Personalization in B2B Marketing,
17/03/2022,
by Pingler in Marketing,
Online Business
Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...
In a digital world, where people know so much about businesses, brands must compete on much more than price. There is a massive opportunity for businesses to champion a cause, do some good, and maybe turn a profit in the process. Championing a cause is so important in this era because customers are ... Read more...
Comments Off on 3 Proven Tips to Increase Landing Page Conversions,
10/03/2022,
by Pingler in Online Business,
Web Design
Whether you have a one-page website, a lead capture page, or want to create a page you will be sending targeted traffic to, making sure that it converts well is very important. A good-looking page doesn't always translate to conversions, and you can't make changes based on what you think will conver... Read more...
Every marketer understands the value of content in their strategy. All successful marketing campaigns hinge on great content. The two main challenges brands face when doing content marketing are their content not resonating with the right audiences and running out of content ideas. A content marketi... Read more...
Comments Off on Where to Put Social Buttons for Maximum Engagement,
03/03/2022,
by Pingler in Social Media,
Web Design
It can be annoying and off-putting for people who do not find social buttons where they expect them to be when they want to share content that interests them and that they know would benefit other people. Sometimes the buttons are non-existent, and sometimes a visitor has to scroll to the end of the... Read more...