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Winning and Losing Strategies for Email Marketing
Comments Off on Winning and Losing Strategies for Email Marketing, 03/05/2014, by in Marketing, Online Business

Known for ages as an effective way to reach audiences and persuade them, email marketing continues to be a powerful force in the world of marketing. Despite the fact that we may think we ignore the piles of emails we receive each day, email marketing has been shown to generate higher click-through r... Read more...

The Best Audiences to Reach Through Each Social Media Network
Comments Off on The Best Audiences to Reach Through Each Social Media Network, 02/05/2014, by in Marketing, Social Media

The world of social media has opened up new doors for content creators, businesses and marketers alike, in their search for new audiences and an expanded reach. With so many social networks to choose from, it can be difficult to know which ones are worth your time and which ones are better left for ... Read more...

When Building Links Makes No Sense
Comments Off on When Building Links Makes No Sense, 01/05/2014, by in SEO

With so much competition on the internet these days, it comes as no surprise that webmasters are constantly in pursuit of new ways to build links and maintain their position in search rankings through whatever means necessary. As the years have progressed, more and more ways to do this have surfaced... Read more...

Problems to Consider When A/B Testing
Comments Off on Problems to Consider When A/B Testing, 30/04/2014, by in Marketing

If you have already jumped into the world of online marketing, then you have probably heard of the concept of A/B testing. This is the name for the simple act of creating multiple variations of any marketing strategy, using it to determine which elements perform better and which ones do not do so we... Read more...

How to Keep Your e-Commerce Site Afloat
Comments Off on How to Keep Your e-Commerce Site Afloat, 29/04/2014, by in Online Business, Web Design

The nature of the internet has brought about new ways in which people can engage in just about every activity. From dating and socializing with friends, to research and entrepreneurial passions, the World Wide Web has revolutionized it all. The area of online commerce has become a boom in the past f... Read more...

Awesome Features You Can Use with Google Shopping
Comments Off on Awesome Features You Can Use with Google Shopping, 28/04/2014, by in Google, Marketing

Since Google unveiled its Shopping features, advertisers large and small have used the platform to have their products featured to relevant audiences. Just about everyone has used Google Shopping at one point or another, making it a valuable part of SEO and marketing arsenals. From clothing and fash... Read more...

Why Brick and Mortar Businesses Need to Care About Mobile SEO
Comments Off on Why Brick and Mortar Businesses Need to Care About Mobile SEO, 27/04/2014, by in SEO

If you currently run a brick and mortar business, then you probably have experienced some fall-off in business over the years due to the ever-emerging model of e-commerce. When people are able to order products and services from the comfort of their own homes and often at comparable prices, the need... Read more...

Why and How to Market Video Content
Comments Off on Why and How to Market Video Content, 26/04/2014, by in Marketing

With both the internet and technology continuing to evolve, it comes as no surprise that more brands are now focusing on the creation of quality video content for their customers, subscribers and readers. Not only can video content add a new perspective to an otherwise stale subject, but it can help... Read more...

How to Boost Your Following on Instagram
Comments Off on How to Boost Your Following on Instagram, 25/04/2014, by in Marketing, Social Media

One of the largest social media networks in existence and only behind Twitter and Facebook in terms of widespread acceptance and popularity, Instagram has seen its growth explode over the past couple of years. As a result, more and more marketers have moved to the network as a way to showcase their ... Read more...

Five Smart Marketing Tips You Can Use Online
Comments Off on Five Smart Marketing Tips You Can Use Online, 24/04/2014, by in Marketing, Online Business

Nobody wants to be behind the latest trends in SEO, marketing and social media, so it’s always important to be reading about new and tested tactics that can help you improve in these areas. With millions of websites competing with one another for traffic and search rankings, you have to be on your... Read more...

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