With the internet being such a hugely competitive place, it comes as no surprise that reputation is a vital component of any successful business or endeavour. Of all who use Yelp, an overwhelming percentage of them state that a business’ reviews and position on the network determines flat out whet... Read more...
The art of keyword research is something that just about anyone who is involved with content marketing knows all too well. Those who have to market their products and services also know how frustrating this part of the e-commerce model can truly be; you may ultimately spend more time researching key... Read more...
AdWords remains the most popular solution for those who want to target particular users in a particular search result. The balance of cost and effectiveness is so great that millions of businesses, blogs and brands from all across the world use AdWords to improve traffic flow and increase sales. We'... Read more...
We can often be motivated to improve accessibility to our websites after a SEO audit or similar inspection, and what better place to start than our home pages? Unfortunately, we can often add unnecessary elements to our home pages that distract from the truly important stuff, or leave a negative fee... Read more...
Since WordPress is the most popular content management system in the world, it is easy to understand why there are so many themes – both paid and free – available for webmasters and bloggers. With literally tens of thousands of them on the market, you are free to customize your website in whatev... Read more...
As the internet becomes increasingly contested – to the point that it almost feels uncompetitive – more and more people are looking to move away from technical concepts and instead focus on what people want. After all, search engines continue to become more sensitive to the actual actions of peo... Read more...
With Google making changes to its algorithms on a consistent basis, it can be difficult to stay on top of everything you need to know. One wrong move or an outdated assumption can wreak havoc on your ability to ascend the rankings within Google, Bing and others, so you want to have every tool at you... Read more...
The key to a successful business – whether that be brick and mortar or an online establishment – is knowing how your customers feel. This type of information is vital for you and helpful for others; it can help guide you to make the right decisions, and can do the same for other people who hear ... Read more...
As one of the most versatile and the most used content management system in the entire world, WordPress is the default solution for webmasters and business owners who want to get the most bang for their buck. While once a humble blogging tool, the developers quickly saw potential in expanding its of... Read more...
The only way that your website can be discovered by the masses – short of a massive paid marketing campaign – is through search engines. When someone wants to find information or products that relate to what you offer, they can enter a query and find you in no time at all. The only way to be lis... Read more...