It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...
Every time Google releases a new update or change to its algorithms, you can almost hear the groans of countless webmasters across the world as the realization of this sets in. The most common side-effect to any algorithm change by Google is a sudden and substantial drop in traffic. Without a steady... Read more...
With major trends on the internet today involving both mobile and retail, it comes as no surprise that many are wondering what effects the two are having on each other. Since the beginning of the last decade, people have been increasingly using their mobile devices to make purchases online. The rami... Read more...
Another year, another Apple unveiling. Many people have become quite accustomed to the news that Apple is unveiling another round of new or popular items, but this year marks a notable divergence from that usual trend. In 2014, we saw three new items added to the Apple line-up: two versions of the i... Read more...
Bidding on search terms can be a confusing and conflicting experience, with many people having different opinions about how to do it. On one hand, bidding on your own brand terms can be a great way to capitalize further upon your brand recognition, and tends to work for smaller companies. On the oth... Read more...
With yet another apparent update to Google's algorithms, SEO enthusiasts and webmasters are once again pouring through their websites and asking that age-old abstract question, “what's in a link?”. As with every prior update, the way in which Google assesses links to and from your site has chang... Read more...
Every year, businesses – both brick and mortar, and e-commerce outlets – prepare for the busiest time of the year. Long-established companies know what to expect usually, as they should: many companies earn up to 50 percent of their revenue in the final three months of the year. Unfortunately, m... Read more...
While the jury is still out as to whether or not Google's Pigeon update has been deployed, there are several pieces of evidence to suggest that some changes have occurred. Most notably, local SERPs appear to be sorted much differently than they were just a few weeks ago, leaving many to believe that... Read more...
Whether you are new to the SEO game or have been around for a long time, you have to admit that the jargon of the industry can leave newer folks confused. Much like with any industry, jargon can be a prevalent force that insiders use to truncate or shorten the amount of time and text they have to sp... Read more...
As the world of SEO continues to change, it becomes more difficult by the day to keep tabs on all of the new changes and tricks that it takes to ascend the ranks of search engines. Fortunately, there are plenty of resources out there that can help users find out what they need to know in order to st... Read more...