When it comes to search engine optimization, content marketing and a mixture of the two, having the proper data sets around is crucial in understanding what you are doing right and what you are doing wrong. Unfortunately, all too many people use data merely as a reference tool, or worse, think that ... Read more...
About Pingler
Comments Off on Three Types of Tools to Become a Better Marketer,
02/10/2014,
by Pingler in Marketing,
Plugins and Tools
In the days of old, being a good marketer mainly meant having a knack to understand the minds and desires of people in your targeted audiences. While this may not seem much different than today, the tools and resources that marketers in days past had were much more limited; it was often done on pape... Read more...
Comments Off on Google Plus Refuses to Die – Here’s Why,
01/10/2014,
by Pingler in Google,
Social Media
It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...
Comments Off on Prevent Future Damage from Panda with These Simple Tips,
30/09/2014,
by Pingler in Google,
SEO
Every time Google releases a new update or change to its algorithms, you can almost hear the groans of countless webmasters across the world as the realization of this sets in. The most common side-effect to any algorithm change by Google is a sudden and substantial drop in traffic. Without a steady... Read more...
Comments Off on How Mobile Retail Looks Today,
29/09/2014,
by Pingler in Making Money,
Online Business
With major trends on the internet today involving both mobile and retail, it comes as no surprise that many are wondering what effects the two are having on each other. Since the beginning of the last decade, people have been increasingly using their mobile devices to make purchases online. The rami... Read more...
Comments Off on What Do Apple’s New Products Mean for the Future?,
28/09/2014,
by Pingler in Gadget Reviews,
News
Another year, another Apple unveiling. Many people have become quite accustomed to the news that Apple is unveiling another round of new or popular items, but this year marks a notable divergence from that usual trend. In 2014, we saw three new items added to the Apple line-up: two versions of the i... Read more...
Comments Off on What to Ask Before Bidding on Brand Terms,
27/09/2014,
by Pingler in Google,
Online Business
Bidding on search terms can be a confusing and conflicting experience, with many people having different opinions about how to do it. On one hand, bidding on your own brand terms can be a great way to capitalize further upon your brand recognition, and tends to work for smaller companies. On the oth... Read more...
Comments Off on Three Quick Ways to Judge the (Bad) Quality of Links,
26/09/2014,
by Pingler in Online Business,
SEO
With yet another apparent update to Google's algorithms, SEO enthusiasts and webmasters are once again pouring through their websites and asking that age-old abstract question, “what's in a link?”. As with every prior update, the way in which Google assesses links to and from your site has chang... Read more...
Comments Off on Are You Ready for the Holiday Season?,
25/09/2014,
by Pingler in Online Business,
Start Up Businesses
Every year, businesses – both brick and mortar, and e-commerce outlets – prepare for the busiest time of the year. Long-established companies know what to expect usually, as they should: many companies earn up to 50 percent of their revenue in the final three months of the year. Unfortunately, m... Read more...
Comments Off on Pounce Back from Pigeon with These SEO Strategy Tips,
24/09/2014,
by Pingler in Google,
SEO
While the jury is still out as to whether or not Google's Pigeon update has been deployed, there are several pieces of evidence to suggest that some changes have occurred. Most notably, local SERPs appear to be sorted much differently than they were just a few weeks ago, leaving many to believe that... Read more...