With yet another apparent update to Google's algorithms, SEO enthusiasts and webmasters are once again pouring through their websites and asking that age-old abstract question, “what's in a link?”. As with every prior update, the way in which Google assesses links to and from your site has chang... Read more...
Every year, businesses – both brick and mortar, and e-commerce outlets – prepare for the busiest time of the year. Long-established companies know what to expect usually, as they should: many companies earn up to 50 percent of their revenue in the final three months of the year. Unfortunately, m... Read more...
While the jury is still out as to whether or not Google's Pigeon update has been deployed, there are several pieces of evidence to suggest that some changes have occurred. Most notably, local SERPs appear to be sorted much differently than they were just a few weeks ago, leaving many to believe that... Read more...
Whether you are new to the SEO game or have been around for a long time, you have to admit that the jargon of the industry can leave newer folks confused. Much like with any industry, jargon can be a prevalent force that insiders use to truncate or shorten the amount of time and text they have to sp... Read more...
As the world of SEO continues to change, it becomes more difficult by the day to keep tabs on all of the new changes and tricks that it takes to ascend the ranks of search engines. Fortunately, there are plenty of resources out there that can help users find out what they need to know in order to st... Read more...
As of a couple of weeks ago, Google announced that users of AdWords would no longer be able to select specific matches via bidding, and instead would have to select these in conjunction with likely matches (i.e.: typos and variations of the specific keyword). This has lit the entire AdWords world on... Read more...
For years, HTTPS has been around, predominantly as a way to verify that a website is both secure and legitimate – as opposed to some websites that operate as a fly-by-night entity. While it is relatively easy to obtain a HTTPS certificate for your domain, this has still served as a decent metric o... Read more...
There are several content management systems that can make a difference in how your business or brand appears to others. The age of content management systems have ushered in a new era of professional development that leaves good impressions upon those who visit your website. While WordPress is clea... Read more...
Google AdWords is the most popular tool for marketers who need to be in select search results without hassle. Even without its ease of use, AdWords helps you target the biggest advertising market on the planet – Google Search – with little to no difficulty. Still, advanced marketers will tell yo... Read more...
In a world with tons of bots, index spiders and other forms of false traffic, it can be frustrating to extract the best sources for true, organic traffic. With the internet becoming more and more competitive, it comes as no surprise that the difficulty for obtaining legitimate links and referrals is... Read more...