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Three Elements to Consider When Building a Brand
Comments Off on Three Elements to Consider When Building a Brand, 02/02/2015, by in Marketing, Start Up Businesses

There is so much to consider when building an online presence. Between balancing marketing with content creation, ad spending with organic components like SEO, and social media with multimedia, you can feel stretched to the limit. Within all of this, however, is the need to remember that you are att... Read more...

Three Tips to Build Subscriptions and Recurring Billing Commitments
Comments Off on Three Tips to Build Subscriptions and Recurring Billing Commitments, 01/02/2015, by in Making Money, Online Business

In the past, it was much more common to see people purchase products on the internet on a one-time basis, or as needed. Recurring payments were a rarity and usually reserved only for bigger businesses who could afford independent and dedicated payment processors. As technology has improved and we ga... Read more...

What to Know About Digital Marketing in 2015
Comments Off on What to Know About Digital Marketing in 2015, 31/01/2015, by in Marketing

As the nature of digital marketing continues to evolve, many of us are left wondering what's next. From the age in which digital wasn't even a thing to the day in which social media advertising now comprises a huge chunk of overall ad spending, we've certainly come a long way. With a new year upon u... Read more...

Tips for Creating Websites with SEO for Multiple Locations
Comments Off on Tips for Creating Websites with SEO for Multiple Locations, 30/01/2015, by in SEO

Location-based SEO has become the next big thing in the world of SEO revolution. While at one point it was easy to dig into a niche with a properly-constructed website, many brands are finding themselves having to dig even deeper into the niche (with location-based pages being the next logical step)... Read more...

Important Things You Can Learn from Site Metrics
Comments Off on Important Things You Can Learn from Site Metrics, 29/01/2015, by in Online Business

We cannot have a successful brand or business without first understanding the components behind our site and its visitors. As such, it is important to understand what your visitors like and dislike, which pages of your site are most popular and how elements such as social media and email marketing a... Read more...

Why Using Instagram on Twitter is a Bad Idea
Comments Off on Why Using Instagram on Twitter is a Bad Idea, 28/01/2015, by in Social Media

Twitter is arguably the second most popular social media platform through which countless millions of people express themselves daily. It can be a bit confusing for some who deal with content marketing and creation to keep up with all the little nuances of each social media network, but Twitter is o... Read more...

Your Basic Walkthrough to Proper Link Building
Comments Off on Your Basic Walkthrough to Proper Link Building, 27/01/2015, by in SEO

With the world of SEO constantly changing for better or for worse, it seems that few elements comprising it ever stay the same. The same can be said about link building, but it has remarkably remained a stable practice through thick and thin – only small elements have changed along the way. Buildi... Read more...

What You Can Gain from Competitive Analysis
Comments Off on What You Can Gain from Competitive Analysis, 26/01/2015, by in Online Business

When we review our website for information on how it is performing, we often think about the concept from merely our own site's perspective. In other words, we think about how our site is doing, how it's ranking in some categories and how it is not ranking at all in others, but we do not necessarily... Read more...

Social Media Marketing CAN Be Effective with These Strategies
Comments Off on Social Media Marketing CAN Be Effective with These Strategies, 25/01/2015, by in Marketing, Social Media

The world of social media has revolutionized the concept of marketing. Even when it comes to digital marketing, social media has completely upended the dynamics at play. What was not possible just a few years ago is now common practice for many marketers who use social media as a way to ensure their... Read more...

Here’s Why Your Conversion Rates Are Improving (or Not)
Comments Off on Here’s Why Your Conversion Rates Are Improving (or Not), 24/01/2015, by in Marketing, Online Business

With so many metrics to consider in today's world of content creation, e-commerce and marketing, it can be easy to forget about various data-points or ignore them altogether. Unfortunately, the world of internet marketing and creation doesn't reward those who engage in these forms of behaviour. Espe... Read more...

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