You have no doubt heard by now all the buzz surrounding the use of social media by brands and how to do it effectively. It is commonplace to hear social media recommended as a must-have utility for brands of all shapes and sizes, but why exactly is social media so vital? There are tangible benefits ... Read more...
At the core of all of your efforts – SEO, marketing and brand management – exists the notion of content. From e-commerce stores to niche blogs, there is a need for the content that is being displayed to be informative, engaging and benefit-laden. Without this, users will run away from your websi... Read more...
Your website needs many unique elements in order to be a functional and aesthetically pleasing experience for your readers, subscribers and fans. The necessity of these two elements combined is the primary reason that so many people now use WordPress for their content management needs. In fact, more... Read more...
In a world where content is constantly in high demand – by readers and search engines alike – it is important that you can craft unique stories, tutorials and other forms of content at a moment's notice. Unfortunately for many of us, there come times in which writer's block prevents us from be... Read more...
With each passing year, the internet becomes home to more and more personal information that – if put into the wrong hands – could bring devastating consequences for those to whom it belongs. We not only have responsibilities as individuals to keep our own information safe, but we also have that... Read more...
If you want a truly customized and professional website built from scratch, then you have probably considered building a website with the use of code or hiring an outside developer. Content management systems like WordPress have exceptional flexibility but in a variety of cases they are not suitable... Read more...
In the world of SEO, content creation and marketing, there is a constant need to be aware of the elements that search engines and users alike both want to see. Between keyword optimization, conversion efforts and reader persuasion, there is a lot to consider when determining what you'll say and how ... Read more...
There are plenty of ways through which successful websites and brands derive their traffic. Some may be focused on organic search more than most, while others use a combination of social media and paid search methods to achieve a similar goal. In reality, there is no one universal method needed to b... Read more...
Advertising and digital marketing – much like SEO – are very broad, encompassing concepts that require knowledge across several areas in order to be successful. The concept of conversions is a popular topic in digital marketing and SEO discussions due to the fact that it can represents one of ma... Read more...
It comes as no surprise that the quality of your content is hugely important with respect to the performance of your website and its pages in search engines. While in the past it was easy to merely consider a few simple metrics in a content assessment, it is a much more nuanced inspection of variabl... Read more...