Over the years, many website platforms have come and gone, but a few remain as viable, timeless solutions that countless webmasters utilize. Traditional HTML websites built from the ground-up remain a mainstay and at the heart of custom websites that are built for a particular purpose; combined with... Read more...
The world of social media is a new dynamic for many small businesses that have had physical presences for a long time. Even with some small web-based businesses, social media may be a new phenomenon. Many small brands cynically wonder how they could get any use out of social media when their audienc... Read more...
It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...
Since the beginning of marketing time, outbound marketing has been a cornerstone of most brands and businesses' portfolios, using it to reach audiences and inform them of the benefit of their products and services. As times change, however, outbound marketing strategies become less and less effectiv... Read more...
Brands and businesses understand fully the need to capitalize on exposure and search visibility on sites such as Bing and Google, but what happens if your brand is you? Many sole proprietorships, freelancers and individual bloggers must make names for themselves on the World Wide Web or risk being i... Read more...
A decade ago, Google was pretty laissez-faire with respect to how it ranked various sites in search. The algorithms necessary to determine site quality were still very rudimentary, making it difficult to discern between high-quality websites and those that merely gamed the system by building links a... Read more...
The World Wide Web is a big place, filled with millions upon millions of websites. Each one of these sites must have an address that allows individuals to find it via search, social media, email or through direct referral. As time has progressed, more and more top-level domains have been added to en... Read more...
Link building has long been one of the primary tactics used by brand managers and bloggers to gain more exposure and boost their stance within searches. While this tactic used to be easy and very effective, the nature of algorithm changes in search engines like Google have made it less effective and... Read more...
When building a new website or blog, we often consider a broad-based approach for improving content distribution and search engine optimization. It is vital that a website not only produces excellent content for its audience, but that it also can be found in search, social media and beyond. With reg... Read more...
It can sometimes take weeks, months or even years before web-based brands begin to generate any substantial amount of revenue. Before anything else can happen, a website must be constructed. From here, content must be created and that content must be optimized in order to ensure that search engines ... Read more...