You have done the hard work of getting a visitor to your website. Your content is great, your website is easy to navigate, and the only thing left is for the visitor to convert. But they leave without doing so. What can you do to get them back to your website, so they complete their journey? Use ret... Read more...
Instagram can be a crucial part of your social media marketing efforts. It can help you reach a wide audience, and this happens when you use the right hashtags or take advantage of current trends. Trends are described as what is happening inside or outside the platform that people are posting about.... Read more...
The latest buzz among digital marketers surrounds the concept of micro intentions or more commonly referred to as micro intents. This is an area of SEO that seeks to discover the real reasons, the intents, of someone searching online. If it can be determined why a person is searching for a keyword o... Read more...
Customer incentive programs are designed to benefit and reward loyal customers. Some businesses might offer discounts for their loyal and repeat customers, while some might provide points for every dollar spent. But, does offering customer incentives work, or are businesses wasting their time, money... Read more...
The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...
TikTok was intended to be a social media platform where users could post short clips of everything they were doing or were interested in. The platform has now become much more than that. Its growth has made it the most downloaded app in the world, surpassing the likes of Facebook and Twitter in the ... Read more...
Computers keep getting better at simulating reality. We already rely on computer-generated graphics, sets, characters, and scenes in movies and TV shows, and they are indistinguishable from reality. Recently, deep fake technology has been used to replace a person’s likeness, and it has been receiv... Read more...
As remote work becomes increasingly common, choosing the right messaging app is important for managers looking to make communication easier. Most people know Slack as a top workplace communication tool, but they might not know Discord is also a fierce contender for that coveted position. While both ... Read more...
HTML5 has lots of interesting features, and many of them are responsible for the amazing things you see on different websites without realizing it. One of these features is canvas. Canvas is a powerful HTML5 tool that lets you draw images and interact with graphics on a web page. This is often done ... Read more...
Testing is a crucial part of web development, and it is typically done before the website is released to the public. Because of how important it is, businesses must ensure it is done right. Web developers use sandbox environments that simulate real computers to test websites and find and squash any ... Read more...