Pay per click advertising has changed the way in which we interact with audiences – both in an organic sense and in paid ways. Practically every marketing medium – search, social media and even through email clients such as Gmail – now features some form of pay per click advertising, but many ... Read more...
The nature of the internet allows information to flow across national boundaries without concern for language or culture. Despite this, the vast majority of internet users never encounter substantial amounts of content that is not served to them in their native languages. This results in the interne... Read more...
As the ever-widening world of technology makes it possible for everyone to interact with others from all across the world, brands and businesses are faced with a simple yet important challenge: how can we effectively engage with developed and existing markets while tapping into new opportunities? As... Read more...
The desire for people to laugh is one of the most common human emotions. Content marketing focuses on eliciting a wide variety of emotions in consumers, readers and subscribers, with varying levels of success depending on the project and the audience. While not all occasions present opportunities fo... Read more...
There are many different algorithms and reasons as to why Google assigns each particular page to a given spot in search. As the years have progressed, Google has become increasingly more complex with respect to its ranking algorithms, making it (purposefully) more difficult for webmasters to guess t... Read more...
Improving overall performance in search is an absolute must in a world in which search engines are responsible for a large share of traffic for most sites. While social media and organic visits continue to become a larger share of traffic for many sites with each passing year, search engines remain ... Read more...
There is hardly a keyword in existence in today's world of SEO that doesn't have at least some competition. Because knowing which battles to pick and which to forego is a vital part of effective SEO strategy, it is important to know how to effectively research keywords. One element of that research ... Read more...
Social media performance can make the difference between a barely-known brand and a well-known one. In this day and age, virtually everyone who is active on the internet has at least one social media profile, meaning that you're missing out on virtually limitless growth if you're not targeting peopl... Read more...
While SEO continues to face competition in the ever-widening world of web-based strategies, it remains a crucial and solid way in which to increase traffic and visibility for online presence. The nature of SEO has continued to change with time, becoming ever more complex with each passing year, but ... Read more...
As the nature of search engines continues to evolve and shift, it is important that webmasters, bloggers and brands alike all consider the implications that various forms of content have on search rankings. We all know that Google and others are constantly updating their algorithms and tweaking how ... Read more...