Digital marketing is a disruptive process that has frustrated many traditional marketers and that has led to many successes and failures. Complementing its disruptive nature is the fact that it itself can be easily disrupted by new trends, technology and current events. Marketers understand that fai... Read more...
About Pingler
B2B marketing is an especially competitive segment of marketing. Failure to adequately understand developing trends and how they can affect your potential industry can make the difference between inevitable success and failure. Unfortunately, all too many B2B marketers fail to anticipate the changes... Read more...
Comments Off on Stupid PPC Campaign Strategies People Think Are Smart,
08/10/2015,
by Pingler in Marketing
There are many urban legends and rumours of success when it comes to how PPC campaigns should and should not be operated. One of the most effective ways to reach large numbers of people in a short period of time, PPC can often be thought of as the “'no time wasted' solution to SEO”. By throwing ... Read more...
Comments Off on Potential Careers for SEO Enthusiasts,
07/10/2015,
by Pingler in SEO,
Start Up Businesses
Whether you are a marketer, a blogger or merely someone in the search of a new career path, there are plenty of examples for inspiration in the world of search engine optimization. As the internet continues to increasingly become the gateway through which we purchase products, find information and a... Read more...
Comments Off on Three Simple Filters to Improve Google AdWords Use,
06/10/2015,
by Pingler in Google,
Marketing
Google AdWords gives bloggers, website owners and marketers in general the ability to promote products, services and features via search in a way that organic search cannot immediately provide. Rather than spending weeks, months or even years building reputable search ranking and visibility, bidding... Read more...
Comments Off on Changes to Google Local Pack – How to Respond Effectively,
05/10/2015,
by Pingler in Google,
SEO
Local SEO considerations have increasingly become important to many brands that have made the decision to compete within smaller and smaller niches, allowing them to be more effective. While competing for national or global SERPs can sometimes be possible, many brands have made the decision to focus... Read more...
The stress that comes with building quality content is enough to make us want to pull our hair out. On top of the stress that comes with the nature of needing to deliver great content to readers, there is the added burden of knowing that quality links are also needed in order to improve search engin... Read more...
Multimedia content is a cornerstone of content creation in today's world of mass internet consumption. Merely relying upon simple blog posts with text will no longer generate interest, enthusiasm or even enough attention from search engines in order to be a viable marketing entity, which means that ... Read more...
Comments Off on A Quick Walkthrough for Dealing with Facebook Reviews,
02/10/2015,
by Pingler in Social Media
Some time ago, Facebook implemented the concept of reviews for Facebook brand pages, allowing users to rate their experiences with brands and brands to open the possibility of user feedback. There are many reasons for brands and users alike to use this system: to improve overall brand recognition an... Read more...
Comments Off on How Hosting Providers Can Affect Website Speed and Overall Performance,
01/10/2015,
by Pingler in Online Business,
Web Design
The most important element to keep in mind when building a website, maintaining a blog or otherwise engaging with audiences on the web is the effect that competition can have on outcomes. Today, nobody has to settle for an average outcome with respect to products, services or information. If your we... Read more...