Businesses have been moving online in large numbers recently with the number of people spending money on online stores increasing. Regardless of the service or platform a business uses to sell its products, providing a great user experience is a must in such a competitive business environment. Busin... Read more...
Popups can be a great lead generation and conversion tool, but you have to know that they work differently on mobile than they work on desktop. You need to design them the right way otherwise they could hurt your conversions and overall SEO. Getting them right, however, can produce amazing results f... Read more...
Keywords are crucial for SEO. If we understand what people will be searching for (the keywords or phrases), it becomes easier to create content and optimise it for these keywords and phrases. Most people evaluate keywords on how much traffic they could bring, how difficult they are to rank for, and ... Read more...
Usability is crucial for any website that wants to provide a great experience. Usability is not only about how the website is designed or the design elements it uses but also about the content within it. Written content can improve or destroy user experience depending on several factors. Improving t... Read more...
If you have ever done SEO, you likely have heard about Yoast SEO. Yoast SEO is a free SEO plugin for self-hosted WordPress websites that can help you improve certain aspects of your SEO. Yoast SEO also has a premium option that gives you even more optimization options and features. Whether you are c... Read more...
Elon Musk completed his takeover of Twitter and one of his first actions was to remove some of its top leaders. In addition to some of his other actions, this is a clear indication that change is coming to the “bird” app. With contradictions between what Musk says and the direction he seems to b... Read more...
Developing an e-commerce website is an involved process that entails a lot of steps. One of these steps is testing. All pages have to be tested before they go live. This is also true for any additional pages added to the website or application later. In this article, we discuss why doing this is so ... Read more...
The average cost of a single employee turnover is usually much higher than many businesses can handle, especially smaller ones. Proper onboarding processes have been shown to aid with new employee satisfaction and in reducing employee turnover. Employees who are hired by small businesses are typical... Read more...
To diversify products on e-commerce store needs, sellers need to identify a platform for their e-commerce store. This article has done precisely that for sellers. Keep reading to learn to identify the e-commerce platform of choice from the three below. Squarespace Users on the Squarespace platform... Read more...
Email newsletters are a critical part of email marketing. They help you reach your subscribers with personalized content you know they will love. But no matter how good the content in your newsletters is, its design remains one of the most significant determinants of its success. A newsletter’s de... Read more...