Developing an e-commerce website is an involved process that entails a lot of steps. One of these steps is testing. All pages have to be tested before they go live. This is also true for any additional pages added to the website or application later. In this article, we discuss why doing this is so ... Read more...
The average cost of a single employee turnover is usually much higher than many businesses can handle, especially smaller ones. Proper onboarding processes have been shown to aid with new employee satisfaction and in reducing employee turnover. Employees who are hired by small businesses are typical... Read more...
To diversify products on e-commerce store needs, sellers need to identify a platform for their e-commerce store. This article has done precisely that for sellers. Keep reading to learn to identify the e-commerce platform of choice from the three below. Squarespace Users on the Squarespace platform... Read more...
Email newsletters are a critical part of email marketing. They help you reach your subscribers with personalized content you know they will love. But no matter how good the content in your newsletters is, its design remains one of the most significant determinants of its success. A newsletter’s de... Read more...
An important aspect of ensuring good customer service and experience is giving your customers ways to get in touch with your company. Most companies have a way for customers to reach them if they have questions or complaints. These companies set up in-house call centers or engage a company providi... Read more...
Businesses are always looking to hook people so they either convert or spend a lot of time on their websites, which increases the likelihood of converting. There are many ways to achieve this, and a popular one that has been around for the past decade or so is quizzes. Implementing a quiz on your Wo... Read more...
There is a lot that falls under Environmental, Social, and Governance (ESG) including customer relations, climate change, biodiversity, data security, board management practices, and so much more. Because ESG has become a critical part of the corporate language, we are seeing an unprecedented level ... Read more...
Creating good content takes a lot of time and effort. Once you have created content for your website or blog, you need to do the same for your social media pages, syndication, and other uses. Instead of doing this, you can save yourself time, effort, and headaches by repurposing your content. Repurp... Read more...
The past few years have been very turbulent for businesses and the culmination of all these issues is increasing operating costs. Adaptability is crucial in these difficult times, which is why businesses must find ways to reduce costs and increase revenues. While a lot of factors are out of your con... Read more...
Email marketing remains the most effective marketing tool today because of its very high return on investment. It allows businesses to talk directly to warm prospects who are more likely to convert or reach new prospects. Creating an email list is hard work and some people buy email marketing lists ... Read more...