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Comments Off on Why Remarketing Makes Sense (and Why You Should Use It), 28/12/2015, by in Marketing

Content marketing through PPC campaigns has long been a popular solution for online brands and e-commerce hubs. The ability to target interested audiences and demographics through search, social media and beyond makes it a great solution for businesses and brands that have a product, service or solu... Read more...

Comments Off on Google Announces Encryption Will Boost Rankings in Search, 27/12/2015, by in Google, News, SEO

For years, Google has been tasked with serving a majority of the world's internet users with relevant and safe content. Hundreds upon hundreds of different metrics and algorithm changes have been provided and assessed in order to deliver on such promises, which has re-shaped how we view content crea... Read more...

Comments Off on Potential Factors That Damage Your Google Rankings (Part 2), 26/12/2015, by in Google, SEO

Yesterday, we released part 1 of our guide on how to identify potential factors that might be damaging your standing and rankings with Google. It's no secret that Google has become pickier and pickier with each passing year, making it more difficult for blogs and websites to compete against one anot... Read more...

Comments Off on Potential Factors That Damage Your Google Rankings (Part 1), 25/12/2015, by in Google, SEO

In the age of Google's search engine dominance, it has become more important than ever to be seen as valid and trustworthy by such an institution. As search engines comprise a significant chunk of organic traffic, failing to rank well in specific search results can be intensely detrimental to long-t... Read more...

Comments Off on Do You Really Need a Degree to Succeed in Online Business?, 24/12/2015, by in Online Business

The short answer is no.  A degree is not required in the least for any success with your own business.  That said, a degree of course can really help in your career, since not having a degree when applying for jobs does put you at a disadvantage, especially if you're in an industry where a relevan... Read more...

Comments Off on How to Make a High Quality YouTube Video, 23/12/2015, by in Marketing, Social Media

With smartphones, everyone's become an expert photographer, and an expert movie maker!  Or that's what we all like to think anyway... So does becoming a YouTube sensation just take pulling out your phone and recording a few minutes of video?  Well, perhaps, but why not make your videos as high ... Read more...

Comments Off on Is 2016 the Year for You to Leave Your Job and Go Self-Employed?, 22/12/2015, by in Start Up Businesses

Going self employed is a huge risk, and it certainly isn't for everyone.  Whether you're thinking of working from home, becoming a contractor that flits from office to office, or actually trying to build up a business, the risks are significant. Particularly financial risks, but also lifestyle risk... Read more...

Comments Off on 5 Traits That Can Push Business Colleagues Away, 21/12/2015, by in General

In business, you spend your day around people.  Well, unless you work from home, but even then you're still interacting with people.  But even if you spend your day absorbed in such tasks as writing computer code, or translating, you still need to interact with people one way or another of course.... Read more...

Comments Off on Is Workplace Stress Killing You?, 20/12/2015, by in General

A little bit of stress isn't necessarily bad, and can sometimes be the kick in the pants you need to get something done.  Many people need a boss somewhere nearby to motivate them to really focus on the task at hand, and that's one example of low level stress that doesn't cause harm, and can actual... Read more...

Comments Off on 5 Reasons You Shouldn’t Be Afraid to be Funny on Social Media, 19/12/2015, by in Marketing, Social Media

Everyone's got a different sense of humour, right?  And a lot of people online seem to make it their mission to get offended at everything, and spend their free time "righting wrongs".  Such people are often called Social Justice Warriors, as they're campaigning almost around the clock to attempt ... Read more...