A Three-Minute Guide to Building Trust on the Web
The internet is a pretty big place. It can be easy to take a wrong turn and wind up on a website or blog that provides less than stellar information, questionable products or a sub-par experience. Many people know that you cannot believe everything you see on television, but the saying is doubly true for everything you see on the internet. As such, the concept of trust is a huge element in earning more attention and respect on the World Wide Web. Building trust on the web takes time, but the elements that comprise it are pretty simple in nature. Below, we’ll talk about how you can begin building trust for your website on the web with those who find it via search, social media and beyond.
How a user feels about your site when he or she arrives matters in the trust department. An old-looking website or one that otherwise seems childish or designed inappropriately for the purpose will undoubtedly leave visitors with an impression that you are not a trustworthy source on the subject in question. Perhaps visitors do not think you are shady, per se; instead, they may merely believe that you are not the best source for information or shopping. As such, a high-quality website with essential information in plain view, a solid design strategy and easy navigation elements can give users a preliminary sense of confidence. This will also reduce bounce rates and will help in pinging servers on search engines with positive indicators that your site should rank well in search.
In addition to having a well-designed and structured website, it is always a good idea to show off any accreditations or authority indicators in plain view on your website. This can be endorsements from industry influencers, user reviews, formal accreditations or even security rankings. By letting visitors know that your site is protected, endorsed or otherwise stable, you can further ensure that they get the right impression from the moment they land. In addition to these authority indications, it is always a good idea to make sure that contact and personal information is clearly listed on each page. Where you physically operate, phone numbers and any other relevant contact information should be clearly listed in the footer or header of each page, and it never hurts to also add a dedicated contact page with even more information.
Last but not least, building trust on the web requires showing that you truly have an area of expertise in a given field, subject or niche. Abundant amounts of well-sourced content is one way in which to demonstrate this. Likewise, providing links back to other authority websites that are widely trusted can help give individuals reassurance that you properly understand the niche and who else comprises its leaders (not to mention that linking to authority sites while having good content can help with pinging servers and SEO). In your content, be sure to provide a wide variety of helpful pieces of information: how-tos, lists, advice columns and FAQs can all help to further the notion that you are a trustworthy source for information, products or services in a particular area.