There's enough books about business to fill a telephone book! But quality does vary hugely. Some books you'll find are far too academic in nature with very little actually applicable information. Whereas others may continue to stay in print, but with very out of date information. Not good. ... Read more...
The world is getting ever smaller, and just thinking English speaking countries are interested in your product or service, is selling your business short! However, reaching and supporting customers beyond the English speaking world does present its own set of challenges and specialised knowledge and... Read more...
Getting visitors to your website costs money. In competitive markets that sum of money can be very significant. So the more visitors to your site that convert into customers, the more it means you're getting bang for your buck. Plus of course, it means your business is making more sales! So m... Read more...
Brand building takes time. Whatever you may have been told, there aren't short cuts. It takes a lot of effort and getting in front of people again and again. However, things are a little different when brand building using social media... Time and effort are still very much required, but un... Read more...
There are many different situations that you will encounter in the world of freelance work. Whether you are providing marketing services, SEO assistance, copywriting services or something entirely different, a wide variety of clientele will cross your path. The occasional difficult client is to be e... Read more...
With more than one-quarter of all websites in the world now using WordPress in some capacity, it is no surprise that the platform has become more versatile than ever for bloggers and webmasters. With a wide variety of themes, templates and plugins that offer just about everything, the effects that t... Read more...
There are dozens of important variables that comprise the art of search engine optimization. Without a proper understanding of this critical concept, a blog, website or marketing project is destined to fail in almost all cases. The use of search engine optimization makes it possible to please consum... Read more...
There is a strong need in today's world to be found by search engines and indexed in their search results. Organic traffic can come from a variety of sources, but the most prominent source for most websites is through search engines like Google. This is why search engine optimization and the conside... Read more...
The nature of shopping has changed substantially in the past decade, as more and more individuals have discovered that great deals can be found from the comfort of their own homes. This has changed how businesses are required to interact with the general public, from where they must obtain products,... Read more...
There is a careful balance of dozens of variables that must be considered when producing content for a web-based audience. The right emotion, the right venue, the right format and the right core content are all elements that must be evaluated before considering any particular delivery to a given aud... Read more...