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Three Key Elements for Expanding Your Marketing Effectiveness
Comments Off on Three Key Elements for Expanding Your Marketing Effectiveness, 07/04/2016, by in Marketing, Online Business

Online marketing campaigns can be daunting, expensive and brutal. With so much competition in most niches today, only the very best marketing campaigns truly deliver worthwhile results. It can be difficult to stay on message and on track with so many challenges, but a narrow focus can likewise be de... Read more...

Terrible Social Media Habits That Need to Die
Comments Off on Terrible Social Media Habits That Need to Die, 06/04/2016, by in Social Media

Social media has opened the world up to everyone. In many respects, social media can be classified as internet 2.0: where the internet made it possible to connect with information and individuals from all over the globe, social media made it possible to do the same on a niche level. Brands and busin... Read more...

What to Expect When Moving from HTTP to HTTPS
Comments Off on What to Expect When Moving from HTTP to HTTPS, 05/04/2016, by in Online Business, Web Design

The average webmaster in years past did not have to worry about countless elements of customization. The ability to quickly build a website was easy. Search engines would often index said content quickly and with little to no competition, brands were able to quickly thrive. In recent years, search e... Read more...

Totally Transform Your Online Presence with These WP Plugins
Comments Off on Totally Transform Your Online Presence with These WP Plugins, 04/04/2016, by in Plugins and Tools, Web Design

More websites in the world use WordPress than any other content management system. It should come as no surprise that WordPress has taken over the world of online brand management, as the platform provides more out-of-the-box flexibility than any other solution in existence. A vanilla WordPress inst... Read more...

Convert Offline Impressions Into Online Traffic
Comments Off on Convert Offline Impressions Into Online Traffic, 03/04/2016, by in Marketing, Online Business

It wasn't too long ago that all marketing and advertising efforts revolved around brick and mortar models. Without the internet, it was essential to reach people via mail, billboards, television and other formats in order to make an impression. In the past twenty years, many brands have moved onto t... Read more...

How to Evaluate Potential Hires’ Social Media Knowledge
Comments Off on How to Evaluate Potential Hires’ Social Media Knowledge, 02/04/2016, by in Social Media

Social media marketing and content creation are extremely important in today's world of online brand management. Without social media engagement, brands can miss out on a ton of valuable lead generation, traffic and commerce. Because of this, engaging with your audiences and fan-bases through sites ... Read more...

Building a Website Search Engines Will Trust
Comments Off on Building a Website Search Engines Will Trust, 01/04/2016, by in SEO, Web Design

Search engine traffic still accounts for a plurality of most brands' traffic, making it an invaluable consideration in most brands' content and SEO strategies. There are many reasons why search engines deliver so much traffic, with the biggest being that search engines are well-equipped to help user... Read more...

What Makes a Marketing Team Awesome?
Comments Off on What Makes a Marketing Team Awesome?, 31/03/2016, by in Marketing

With many challenges facing brands and businesses in the digital world, the need for a sound marketing strategy has never been greater. Whether you are on your own or managing a complex office of employees, there is a requirement that online brand reputation and marketing efforts be effective, strea... Read more...

How to Boost Guest Post Engagement and Be Invited Back Time and Time Again
Comments Off on How to Boost Guest Post Engagement and Be Invited Back Time and Time Again, 30/03/2016, by in SEO

There are many different ways to build links and make a name for yourself in the digital world these days. Link building is a time-honoured tradition that has existed since the first years of the internet, but its effect on search engine rankings have changed over the years. Many people now seek to ... Read more...

It’s Finally Here: Facebook Reactions (What to Know)
Comments Off on It’s Finally Here: Facebook Reactions (What to Know), 29/03/2016, by in Social Media

In late February, Facebook unveiled its new Reactions system to the world. For years, people have been discussing the concept of a Facebook interface with more ways to respond to content than through mere “likes”, but Facebook took its time in developing a system that it believed would best be a... Read more...

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