The world of search engine optimization is critical to brand success on the internet. Whether you are operating a personal blog, charity website or e-commerce solution, SEO is one of the most important elements with respect to traffic and visibility. Search engines use a complex series of algorithms... Read more...
About Pingler
A few years ago, keywords were really important to site owners. The entire SEO campaign revolved around keywords being selected and targeted for the site. In fact, Google and other search engines ranked websites solely based on keywords appearing on the pages and links. Today, however, search eng... Read more...
Comments Off on How to Decrease the Cost of Your PPC Campaigns,
01/11/2016,
by Pingler in Marketing,
Online Business
Despite the rise of generic internet marketing instruments like SEO and content marketing, advertising is still the best way to gain traction and attract traffic in a relatively short amount of time. PPC or pay-per-click advertising is still used for everything from promoting a new site to getting m... Read more...
Comments Off on SEO on a Budget: Is it Possible?,
31/10/2016,
by Pingler in SEO,
Start Up Businesses
SEO should always be one of the main internet marketing tools used to promote a site. With over 70% of today’s internet traffic coming through search engines, not appearing in search results is nothing short of a big mistake. You’ll be missing out on thousands – if not millions – of potentia... Read more...
Backlinks still remain an integral part of SEO and content marketing. Without links pointing to your website, the amount of traffic you can reasonably expect to attract is limited. Likewise, search engines prefer to rank websites highly that have more backlinks pointing to them. When beginning your ... Read more...
The need for several different forms of internet marketing is now stronger than ever. In order to make the most – and best – impressions on people, you have to reach out to them through a variety of methods. One of the most common, popular and efficient forms of marketing – email marketing –... Read more...
Comments Off on Four Common Social Media Myths You Should Forget,
28/10/2016,
by Pingler in Social Media
For nearly fifteen years, social media has dominated the world of online interaction. From the very first days of MySpace and other first-generation social media websites, people have been finding benefit in internet communication. Some use it for their personal lives, while others find value in it ... Read more...
Comments Off on How Freelance Content Creators Can Help Your Business,
27/10/2016,
by Pingler in Online Business,
Start Up Businesses
Small businesses have always faced a unique set of struggles and benefits. While the disadvantages can make it difficult for start-ups to succeed in a highly competitive environment, some of the benefits available to them make up for most of that disadvantage. When combined with the advances in comm... Read more...
Comments Off on How to Target Your Facebook Ads for Maximum Benefit,
26/10/2016,
by Pingler in Marketing,
Social Media
Online marketing comes in many shapes and flavours. On the surface, you won't find a more cost-effective marketing strategy than the use of PPC campaigns via sites like Google and Facebook. You are able to reach millions of people through these platforms thanks to the paid marketing methods offered ... Read more...
Calibrating your website's SEO is a consistent and technical process. With search engine algorithms, user experience, marketing efforts and content creation all affecting how others see your brand via the prism of SEO, it's a constant dance with changing times. SEO is well-known as a pervasive eleme... Read more...