As many businesses have come to discover, keeping hold of loyal customers is one of the keys to success. It takes a lot of work to get those loyal customers in the first place, so putting in a little effort to keep them just makes sense. One way of doing this is to reward those customers that are de... Read more...
About Pingler
Owning your own business is an exciting, rewarding, and often challenging undertaking. Because the market is always changing and evolving, as are customers’ wants and needs, a business owner needs to take a dynamic approach and understand when it’s time for a change. One step that may be necessa... Read more...
Comments Off on Why Loyalty Schemes are Key for Improving Customer Retention Levels,
25/11/2016,
by Pingler in Online Business
Customers aren’t always loyal to a particular brand or retailer, but they generally have preferences. These preferences aren’t set in stone and they can change if a customer has incentive to spend his or money with a different company. This is why it is crucial to formulate loyalty schemes tha... Read more...
Comments Off on Why Your Customers Aren’t Engaged and How to Turn It Around,
24/11/2016,
by Pingler in Online Business
Exposure is no longer the main metric on which you should measure the success of your internet marketing campaign. User engagement is valued more than exposure, making it the current target to aim for. Even search engines now value user engagement more. Google started tracking time-on-site and ot... Read more...
Comments Off on How to Run an A/B Test in Google Analytics,
23/11/2016,
by Pingler in Google,
Online Business
Google Analytics is one of the best tools to have in your SEO and site optimisation arsenal. The main function of Google Analytics is to provide site owners with information on traffic and user behaviour, but there are additional tools and functionalities that can be used to achieve different goals.... Read more...
Comments Off on How to Improve Conversions from Twitter Ads,
22/11/2016,
by Pingler in Marketing,
Social Media
Twitter is a great social media to be on, especially if you want to benefit from real-time user engagement and in-the-moment interaction. Twitter is also a great platform to share new content and to promote your website. You can always take the long route and do everything organically, but Twitte... Read more...
Comments Off on The Ultimate SEO Checklist for Startups,
21/11/2016,
by Pingler in SEO,
Start Up Businesses,
Web Design
A website is one of the most important marketing tools for a start-up. Even with a strong social media presence and a lot of media coverage, a start-up still needs a good website to act as an anchor for all of its internet marketing efforts. It may not be possible to cover all of the necessary SE... Read more...
Comments Off on Social Media Branding: Why a Consistent Online Presence is Important,
20/11/2016,
by Pingler in Online Business,
Social Media
Social media is a big part of a brand’s internet marketing campaign and online presence. The top social networking sites are useful for more than just generating traffic. They are great places to build your brand and maintain a strong online presence. Of course, it is also necessary to maintain a ... Read more...
Comments Off on Tips for Cutting Business Expenses,
19/11/2016,
by Pingler in Online Business,
Start Up Businesses
There are several ways to stay competitive in today’s saturated market. You can invent new products that meet customers’ demands perfectly. You can also spend time building strong, personal relationships with viewers and customers online. More importantly, you can lower your overhead costs and b... Read more...
Comments Off on AdWords vs SEO: Which is the Best Choice for You,
18/11/2016,
by Pingler in Marketing,
SEO
SEO or Search Engine Optimization is one of the best ways to attract traffic. With more than 60% of today’s internet traffic coming from search engines, allocating the majority of your internet marketing efforts towards SEO can prove to be effective in the long run. AdWords, on the other hand, ... Read more...