When hiring, it’s not only the type of people, their skills and abilities that you need to think about – deciding whether to hire employees or freelancers is a big question that more and more business owners and managers are facing today in the age of the remote worker. Whilst each have their ow... Read more...
When you work from home, you get to make all the rules. That is, if you’re an independent contractor. Work-at-home employees are generally able to get insurance under their employers, but self-employed workers are completely responsible for providing their own insurance coverage. Although health i... Read more...
Starting your own business is always an exciting and often scary experience to go through. With so many things to consider and organise, it’s only natural to feel overwhelmed. When it comes to choosing your first office space there are a list of things you’ll want to factor in. All of these can ... Read more...
For years, the majority of SEO experts focused their attention towards keyword research as a central component in every campaign. In the early days of SEO, the practice of keyword stuffing allowed even the spammiest sites to somehow earn top rankings. However, as Google and other search engines have... Read more...
Have you ever noticed that some of the most laid back and casual marketers seems to get the best results, while the data-driven super professionals sometimes flop altogether? Apparently, working too hard for too long can be a draining experience that reduces creativity and productivity. Most interne... Read more...
So, you have a decent idea for a startup, but you have no idea how you're going to attract your first customers and get the momentum going. Luckily, the internet is a big place with plenty of prospective leads, so somebody is going to be interested in what you have to offer. The challenge is finding... Read more...
Marketing a brand or business on social media can be a lot of fun and it's certainly different from any other form of advertising. Unlike conventional SEO techniques, building a strong following on sites like Facebook and Twitter doesn't require any focus on keywords, specific topics, inbound links,... Read more...
With social networking apps being created pretty much on a daily basis it can be pretty tough for businesses to decide which ones are best for them to use. Obviously your business wants to engage with the biggest number of potential customers at a time, and unfortunately there is no one-size-fits al... Read more...
If you’re ready to start connecting with your customers through Facebook, then it’s time to brush up on your social media skills. Taking the proper approach can not only gain you respect from your followers, but it should also capture more followers for your page. We’ve put together a list of ... Read more...
There's no ifs, ands, or buts about it, today's businesses simply must have a social media presence if they hope to connect with a wide range of customers. Of course, the whole idea of creating and then maintaining a social media presence seems easy enough, but once you get started you’ll quickly ... Read more...