Business owners and marketing professionals alike are always on the lookout for new SEO trends that might affect their business in a positive or negative way. One area that has received a fair amount of attention is local SEO practices. This is an area where new trends seem to be popping up, which l... Read more...
Marketing is a huge part of a business’s success, as it can literally help to make or break the business. With that said marketing professionals are always looking for tools, techniques, and methods to get their message out to customers/clients in the most effective way. Retention marketing is one... Read more...
Facebook ads are an important part of many businesses marketing plans. They are able to reach a specific audience, and can prove to be quite effective. Whether you've used these ads in the past or have been considering them, it is now easier than ever before thanks to the fact you can buy the ads th... Read more...
In all honesty, marketers tend to use the same words in their vocabulary. These repetitive words are spoken repeatedly among colleagues, and eventually leak out to the public as well. To the public, the use of the same phrases and buzzwords over and over again would most likely not have much of an e... Read more...
Search Engine Optimisation, or SEO, is a term that is very popular in internet marketing. So, why should a job seeker need to understand SEO, and why should they care? For years, career experts and professionals have stressed the importance of job seekers building their own online presence. In fa... Read more...
It is fairly common to hear internet marketers proclaim that “Google AdWords simply does not work”. This complaint is often heard from corporations of every size. Unfortunately, these businesses really want to use AdWords to benefit their bottom lines, but they are not sure how they can accompli... Read more...
There is a lot of hype surrounding artificial intelligence, or AI, in marketing. The largest tech giants in the industry such as Amazon, Facebook, Microsoft and LinkedIn are putting forth efforts to commercialise AI. It has also started playing an important role in several other industries, and more... Read more...
A new website has very little working in its favour to generate organic traffic. Since search engines view both the quantity and quality of content – as well as the age of each website – as prime factors in their rankings, it can be nearly impossible to generate traffic via search results at the... Read more...
With more people than ever before browsing the web via mobile devices, it is absolutely essential that your website and its offerings can be easily viewed by them. A majority of web traffic now occurs via mobile devices, making it nearly impossible for search engine giants like Google to ignore this... Read more...
Building a name for your business is essential in today's highly-competitive e-commerce marketplace. Without an adequate combination of reputation and marketing, your brand is not likely to succeed in any meaningful way. Before people commit to purchasing a service or product, they want to learn mor... Read more...