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Examples of Artificial Intelligence in Marketing
Comments Off on Examples of Artificial Intelligence in Marketing, 09/02/2017, by in Marketing

There is a lot of hype surrounding artificial intelligence, or AI, in marketing. The largest tech giants in the industry such as Amazon, Facebook, Microsoft and LinkedIn are putting forth efforts to commercialise AI. It has also started playing an important role in several other industries, and more... Read more...

Starting a New Website? Here’s How to Grab Traffic Immediately
Comments Off on Starting a New Website? Here’s How to Grab Traffic Immediately, 08/02/2017, by in Online Business

A new website has very little working in its favour to generate organic traffic. Since search engines view both the quantity and quality of content – as well as the age of each website – as prime factors in their rankings, it can be nearly impossible to generate traffic via search results at the... Read more...

The Basics of Building a Better Mobile Ranking
Comments Off on The Basics of Building a Better Mobile Ranking, 07/02/2017, by in SEO

With more people than ever before browsing the web via mobile devices, it is absolutely essential that your website and its offerings can be easily viewed by them. A majority of web traffic now occurs via mobile devices, making it nearly impossible for search engine giants like Google to ignore this... Read more...

The Important Optimizations You Should Make for Bing This Year
Comments Off on The Important Optimizations You Should Make for Bing This Year, 05/02/2017, by in SEO

It can be all too easy to become infatuated with what the Google Gods want out of your website. Most brands focus on Google due to its sheer volume of traffic and the array of services and products it offers to webmasters. However, many websites have found success with search engines such as Bing, w... Read more...

The Types of Marketing Emails You Should Avoid Sending
Comments Off on The Types of Marketing Emails You Should Avoid Sending, 04/02/2017, by in Marketing

Building a valuable and successful email marketing list is but the first step in creating a successful email marketing campaign. In order to get the most out of your lists, you need to further optimize emails to be custom-tailored for each recipient. Additionally, there are many elements, strategies... Read more...

Which Social Media Trends in 2017 Are Must-Dos for Businesses?
Comments Off on Which Social Media Trends in 2017 Are Must-Dos for Businesses?, 03/02/2017, by in Social Media

With each passing year, social media continues to evolve more and more, unleashing new strategies and possibilities for both users and businesses alike. Many new features are being unveiled as the nature of social media continues to grow alongside technological expansion. With a massive expansion in... Read more...

Splicing Through B2B Social Media Urban Legends
Comments Off on Splicing Through B2B Social Media Urban Legends, 02/02/2017, by in Marketing, Social Media

In many respects, B2B online marketing methods are different than that of B2C ones. This creates a lot of specialized advice for those in the world of B2B relations, but not all of the advice is sound. While, yes, there are many differences, B2B and B2C marketing methods – especially via social me... Read more...

What You Should Know About Duplicate Content
Comments Off on What You Should Know About Duplicate Content, 01/02/2017, by in Online Business, Start Up Businesses

For years, we have heard about the dangers of duplicate content and how an unflinching rigid set of standards govern how search engines perceive it. There are many examples of duplicate content all across the web, however, with each individual instance proving that the rules that govern it are not u... Read more...

A Simple Walkthrough on How to Build Your Ideal Audience
Comments Off on A Simple Walkthrough on How to Build Your Ideal Audience, 31/01/2017, by in Marketing, Online Business

The need for any website to be seen and heard is as crucial to its existence as the power that runs its hosting servers. Without a steady stream of traffic from people who find interest in your offerings, a website will merely serve as a personal diary or echochamber of sorts. Countless brands strug... Read more...

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