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What Questions Should Every Social Media Strategy Ask?
Comments Off on What Questions Should Every Social Media Strategy Ask?, 27/03/2017, by in Social Media

Building a successful and comprehensive social media strategy is crucial for your efforts to pay off long-term. Many brands and businesses merely guess at what works and what doesn't, relying on gut feelings and spare time to determine what, when and how they'll post to social media. For the most su... Read more...

Why Responsive Web Design Matters
Comments Off on Why Responsive Web Design Matters, 26/03/2017, by in Web Design

More and more people are now browsing the internet via mobile devices, which has led to a rapid shift in how businesses and brands interact with their audiences. The effects have been felt everywhere: from consumer spending to search engines, mobile devices are putting pressure on businesses to adap... Read more...

The Types of Traffic That Build Brands
Comments Off on The Types of Traffic That Build Brands, 25/03/2017, by in Marketing, Online Business

Businesses and brands alike have found immense value in promoting their products and services via the web. After all, brick and mortar establishments can only reach those within a small geographic area: online brands can appeal to literally anybody in the world under the right circumstances. As our ... Read more...

What You Need to Rank Well in Google Results
Comments Off on What You Need to Rank Well in Google Results, 24/03/2017, by in Google, SEO

Search engine optimization is arguably the most important element to any organic marketing strategy. Websites and businesses seeking to expand their exposure in the digital realm must utilize search engines in order to reach people outside of paid strategies. The art of search engine optimization ta... Read more...

Watch Out for the Most Common Google Penalties (Here’s How to Handle Them)
Comments Off on Watch Out for the Most Common Google Penalties (Here’s How to Handle Them), 23/03/2017, by in Google, SEO

For most websites, search engines remain a vital component of their traffic portfolios and marketing strategies. Virtually everybody uses search engines to find what they need, making it one of the most sought-after mediums through which to get exposure. Search rankings are fuelled by a complex seri... Read more...

Why Do Businesses Use Instagram?
Comments Off on Why Do Businesses Use Instagram?, 22/03/2017, by in Marketing, Online Business, Social Media

Once thought of as a social media platform for individuals to share their fun little moments, Instagram has since jumped to the forefront of successful marketing campaigns. Countless brands are now taking advantage of this social media network to generate clicks, sales and attention for themselves. ... Read more...

Why Higher CTRs Are Important
Comments Off on Why Higher CTRs Are Important, 21/03/2017, by in Marketing, Online Business

Measuring the effects and shifts of our online branding and marketing strategies is a no-brainer, but why exactly do we measure these things? Many people know that keeping tabs of how many clicks, visits and conversions is a basic expectation, but how said data is used matters just as much. Many mar... Read more...

Why Is Facebook Enabling Autoplay with Sound Against Users’ Wishes?
Comments Off on Why Is Facebook Enabling Autoplay with Sound Against Users’ Wishes?, 20/03/2017, by in News, Social Media

The world's largest social media giant is constantly unveiling new changes and potential tweaks to its platform, much to the chagrin of the masses who use it. Some features remain after initial beta testing, while others are found to be irrelevant or unpopular. One new change causing a lot of buzz l... Read more...

Why an SEO Audit is Important When Launching a Website
Comments Off on Why an SEO Audit is Important When Launching a Website, 19/03/2017, by in Online Business, SEO, Start Up Businesses

When you take the time to audit your website before you relaunch it, you will have the chance to test any updates you have made to ensure they are working correctly. The audit will also make sure that the website is ready to make a reappearance in the SERPs (Search Engine Results Page). Although the... Read more...

Smartphones are Now the Primary Devices for Web Searchers
Comments Off on Smartphones are Now the Primary Devices for Web Searchers, 18/03/2017, by in General, Google

Not too long ago, Google officials made a daring announcement stating that mobile search would one day override PC searches on their search engine, and the day is finally here. Mobile searches have officially surpassed all other forms of search in many countries including the US and Japan. But what ... Read more...

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