Generating buzz via social media is a bit easier than it looks. Some brands have great success due a combination of microtargeting, paid ad campaigns and thorough understanding of their audiences. This takes both time and money to achieve; not all brands find themselves in the position to immediatel... Read more...
The world of e-commerce is a fast and competitive market. Virtually every niche imaginable these days has at least a couple of brands competing for the hearts, minds and wallets of consumers. With products, the process is rather straightforward. However, selling online services – courses, digital ... Read more...
Building a successful and comprehensive social media strategy is crucial for your efforts to pay off long-term. Many brands and businesses merely guess at what works and what doesn't, relying on gut feelings and spare time to determine what, when and how they'll post to social media. For the most su... Read more...
More and more people are now browsing the internet via mobile devices, which has led to a rapid shift in how businesses and brands interact with their audiences. The effects have been felt everywhere: from consumer spending to search engines, mobile devices are putting pressure on businesses to adap... Read more...
Businesses and brands alike have found immense value in promoting their products and services via the web. After all, brick and mortar establishments can only reach those within a small geographic area: online brands can appeal to literally anybody in the world under the right circumstances. As our ... Read more...
Search engine optimization is arguably the most important element to any organic marketing strategy. Websites and businesses seeking to expand their exposure in the digital realm must utilize search engines in order to reach people outside of paid strategies. The art of search engine optimization ta... Read more...
For most websites, search engines remain a vital component of their traffic portfolios and marketing strategies. Virtually everybody uses search engines to find what they need, making it one of the most sought-after mediums through which to get exposure. Search rankings are fuelled by a complex seri... Read more...
Once thought of as a social media platform for individuals to share their fun little moments, Instagram has since jumped to the forefront of successful marketing campaigns. Countless brands are now taking advantage of this social media network to generate clicks, sales and attention for themselves. ... Read more...
Measuring the effects and shifts of our online branding and marketing strategies is a no-brainer, but why exactly do we measure these things? Many people know that keeping tabs of how many clicks, visits and conversions is a basic expectation, but how said data is used matters just as much. Many mar... Read more...
The world's largest social media giant is constantly unveiling new changes and potential tweaks to its platform, much to the chagrin of the masses who use it. Some features remain after initial beta testing, while others are found to be irrelevant or unpopular. One new change causing a lot of buzz l... Read more...