Measuring the effects and shifts of our online branding and marketing strategies is a no-brainer, but why exactly do we measure these things? Many people know that keeping tabs of how many clicks, visits and conversions is a basic expectation, but how said data is used matters just as much. Many mar... Read more...
About Pingler
Comments Off on Why Is Facebook Enabling Autoplay with Sound Against Users’ Wishes?,
20/03/2017,
by Pingler in News,
Social Media
The world's largest social media giant is constantly unveiling new changes and potential tweaks to its platform, much to the chagrin of the masses who use it. Some features remain after initial beta testing, while others are found to be irrelevant or unpopular. One new change causing a lot of buzz l... Read more...
Comments Off on Why an SEO Audit is Important When Launching a Website,
19/03/2017,
by Pingler in Online Business,
SEO,
Start Up Businesses
When you take the time to audit your website before you relaunch it, you will have the chance to test any updates you have made to ensure they are working correctly. The audit will also make sure that the website is ready to make a reappearance in the SERPs (Search Engine Results Page). Although the... Read more...
Comments Off on Smartphones are Now the Primary Devices for Web Searchers,
18/03/2017,
by Pingler in General,
Google
Not too long ago, Google officials made a daring announcement stating that mobile search would one day override PC searches on their search engine, and the day is finally here. Mobile searches have officially surpassed all other forms of search in many countries including the US and Japan. But what ... Read more...
Everybody who has published a podcast probably already knows how difficult it is to get new subscribers. Because a podcast is very different in its nature compared to a blog or a regular website, the approach you will need to take will have to be slightly different in order to get results. In this a... Read more...
AI, or artificial intelligence, and other types of machine learning sound like something from a 1960’s science fiction movie. However, not only has artificial intelligence arrived, it has been used by many search engines for quite some time. Most Internet marketers are familiar with Google’s Ran... Read more...
The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...
Comments Off on From Chrome to Firefox – A Look at the Most Used Web Browsers,
14/03/2017,
by Pingler in General
Web browsers can completely change your search experience. And even though people tend to stick with their favourite web browser and rarely consider change, the web browsing landscape is ever changing and new players often pop up, only to quickly disappear afterwards. However, there are a few web br... Read more...
Comments Off on 5 Types of Businesses That Can Reap the Most from Local SEO,
13/03/2017,
by Pingler in SEO
There was a time when people gave little thought to local SEO, and many saw it as nothing more than a novelty. But things have changed immensely over the last few years, and as new players are competing for the ever shrinking piece of prime real estate sitting atop Google's search results, local SEO... Read more...
If you are the owner of a small or medium business, or you oversee the marketing for a business, you are probably very familiar with SEO for your local search rankings. You may also be somewhat familiar with Moz Local as well. However, if you are not, here is a quick overview. Moz Local is a loca... Read more...