Adding Content to your site – high ranking in the SERPS

13 comments, 24/05/2011, by , in SEO

Everyone who has a website business wants the same thing – traffic, which leads to sales which leads to profits. The question is: what is the best way to get that traffic?

The easy way is to pay for it via Pay per Click advertising such as Google Adwords. The downside is that this becomes a significant cost for most keywords and the more popular the keywords the more you will pay per click. It’s not unknown for popular keywords to cost upwards of $5 per click and at this rate it’s difficult to turn a profit.

The more difficult way is to ensure that your website appears high in the search engine rankings for your chosen keywords. What this means in practice is that you need to get to the first page of Google and ideally to the top of that page if you truly want to maximise traffic to your site. The difference between the traffic obtained from a first place ranking and that obtained from a 10th place ranking is simply huge and this makes it all the more important to drive your site to as high a position as you possibly can for your chosen keywords.

So how do you ensure that you appear high in the rankings? Most people rightly assume that the number and quality of back-links is important and therefore spend time, money and effort in buying or increasing the number of back-links to their site. Be under no illusion, this is soul destroying work and quite boring for most people which is why they choose to outsource the work.

The best way to gain back-links and move up the rankings is often overlooked, but it’s foolproof, easy and avoids any form of Google penalty or Google slap as it is commonly known. The way is to provide quality content which is relevant, timely and useful to the users of the site. Don’t decry this – Google insists on ensuring that websites provide a useful browsing experience and you might be surprised just how many long tailed keywords a well written article or two presents to the search engines. The real secret is to write for human browsers of your site and not the Googlebot.






13 comments

  1. May 25th, 2011 0:52

    I would recommend your article when it comes to getting high ranking in the Search Engine Result Page. Correct and good content is more important in the search results.

    Rosendo Cuyasen
    Eyewebmaster

    Reply

  2. May 25th, 2011 23:04

    This is so true. I always try to give a lot of information when I write about the strongest pepper spray available, the most affordable stun guns or any self defense products.

    Reply

  3. May 26th, 2011 8:09

    Dear sir i am continuously adding content to my website so it can be get higher in rankings and all are unique articles that i am adding but still what i need to do more now as i had done backlinks and content adding in my website please tell me what to do more now : ( ???

    Reply

  4. May 26th, 2011 9:04

    great articles we can learn more from this type of blog
    great efforts

    Reply

  5. May 27th, 2011 6:43

    I was very pleased to find http://www.pingler.com/blog.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

    Reply

  6. June 6th, 2011 12:38

    It’s absolitely vital to add well SEO’d content with long tailed keywords on a steady basis to improve one’s organic Google traffic, but one must not overlook getting good quality back links as well. A successful strategy involves consistantly working on both and over time the results will prove worthwhile!

    Reply

  7. June 7th, 2011 22:32

    I totally agree with what is stated above. Back linking is hard sometimes. The best thing to do is provide quality content for the human experience, not the bot experience. The rest will fall into place…

    Reply

  8. June 10th, 2011 5:34

    great help. this article really useful for me. thanks for shared.

    Reply

  9. June 12th, 2011 7:01

    Thank you for great advice

    Reply

  10. June 14th, 2011 13:54

    I think so, I always put more content on other websites seo my website

    Reply

  11. June 19th, 2011 22:58

    Thanks for a great article, frankly that was the only thing i was doing until now.
    buy premium listing and backlink from every were.
    and keeps on wondering why i’m still not ranking well. hmmmm guess have to check my keywords again.

    Thanks once again

    Reply

  12. July 1st, 2011 17:58

    This is a quite easy to understand article. There is no doubt that the primitive importance to acquire better search engine position is in maintaining the blog with daily quality content.

    Reply

  13. July 7th, 2011 17:35

    Great article with very useful information. I was wondering about the ways to increase traffic to my blog. From now on, I shall only concentrate on adding new and useful content on a regular basis.

    Reply

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