Content creators face a number of daily struggles in their quest to produce content on a regular basis. Writer’s block, deadlines and increasingly demanding audiences are just a few of the struggles that can make a writer feel like pulling his or her hair out at the thought of creating a new blog post or article. Yet another struggle for writers revolves around the premise of needing to create a piece of content on a subject, but knowing next to nothing about it. In order to make the process easier, we’ve put together a series of points on how to write about subjects when you know absolutely nothing about them.

Inspect Authority Sites

Depending on the project, you may be writing a piece of content for a particular brand or on a certain subject. In either case, locating the sites best suited to provide information on the topic shouldn’t be too difficult. Whether pinging servers for search engine results or following links provided by a client, these authority sites can help guide you in the right direction. For more technical topics, be on the look-out for blog sections or other areas where the topics are covered in detail and on a consistent basis. Also, never be afraid to speak up and ask a client for more resources or information when applicable.

Learn the Talk

Even when learning about a particular topic, it might not help with how to write about it. With a variety of blogs and other forms of content likely out there, you’ll be able to sample a wide variety of authors for hints and ideas on how to write about the subject in terms of style. Whether it appears that a more informal or a more technical approach is needed, this step of the process can be instrumental in helping you to shape the right tone for the content in question. After all, an informal piece written on a subject that primarily targets a professional audience may not resonate as well as something written in a more technical fashion, so be sure to know the style and the audience that the content will be targeting.

Discuss with Experts

Social media, blogs and other outlets on the web all leave footprints – specifically, footprints from experts on the subjects you’re covering. Through these trails, it should be relatively easy to find a way in which to strike up a conversation – whether that be through email or through social media – with the experts in question. They will be able to able questions in a much more helpful way than might be found from pinging servers for answers to concepts you do not understand. If any help is rendered, then always be sure to quote or reference the person in question when writing the content. For some, you may get better results if you promise to drop a link back to their website when asking for advice.