The Best Places to Learn Marketing Online
Marketing has long been known as one of the cornerstones of business. In the information age, possessing qualified marketing skills is a must for promoting brands and businesses in a world where an unparalleled number of competitors exist. Both traditional and digital marketing strategies draw from some common areas, but each also feature their own unique styles.
The same dynamics that are putting pressure on businesses’ marketing strategies are also making it possible for literally anybody to become a master at marketing. A variety of online courses exist and can be beneficial in helping new marketers learn the basics. Let’s look at some of the best places where you can learn new marketing skills online.
Long known as one of the best and most encompassing platforms for learning, well, anything, Udemy offers thousands of unique classes built around core principles of marketing. Whether you are completely new to the game or want to refine your expertise in one or more areas, a variety of competitively-priced classes from industry professionals are available through the website.
There’s a good chance you’ve already heard of Udemy, and the reason for that is due to its top-notch tutoring and educational offerings. At any given moment, thousands of instructors are pinging users with informative and interactive content – including on the subject of marketing – that helps transform lives.
HubSpot Inbound Marketing Training
Mastering the game of marketing these days requires many unique knowledge sets. With HubSpot’s Inbound Marketing Training program, you’ll learn over the course of 12 classes how to target individuals on social media, search engines and via email, as well as learn about concepts such as SEO, keyword research and conversions.
Perfect for those just starting out in marketing, the Inbound Marketing Training class will have you pinging users with effective campaigns in no time.
If free sounds good to you, then you’ll want to check out Coursera. Similar to Udemy in terms of offerings, Coursera provides thousands of unique marketing classes – both for free and at a premium. You’ll find that the instructors are knowledgable and that there are classes for virtually every aspect of digital marketing. Whether you’re aiming to learn more about search engine marketing, social media campaigns or PPC ads, Coursera offers ready-made classes.
Google Online Marketing Challenge
Most would-be digital marketers understand the value that search engines provide in the marketing experience (namely, Google). Why then wouldn’t you want to learn about core marketing concepts from the masters themselves?
With Google’s Online Marketing Challenge, you’ll be able to experience first-hand what it takes to develop successful marketing campaigns. Google claims that the service is “a unique opportunity for students to experience and create online marketing campaigns using Google AdWords”. Since an increasing number of brands are relying on Google AdWords campaigns to quickly and efficiently boost visibility, this is an invaluable class for those who want to improve brand awareness.
These four resources all offer something to the would-be marketer. Whether you’re looking for professional one-on-one instruction or free basic training, you’ll find at least one solution above that will deliver exactly what you need.