There is a careful balance of dozens of variables that must be considered when producing content for a web-based audience. The right emotion, the right venue, the right format and the right core content are all elements that must be evaluated before considering any particular delivery to a given aud... Read more...
Content creators face a number of daily struggles in their quest to produce content on a regular basis. Writer's block, deadlines and increasingly demanding audiences are just a few of the struggles that can make a writer feel like pulling his or her hair out at the thought of creating a new blog po... Read more...
When crafting quality content for our readers, it is important to consider a wide variety of elements. Readers want to be entertained, educated and amazed at what we produce, so it's crucial to deliver on these three points. In the process of writing, it can become all too easy to forget about these... Read more...
All too many pieces of content – well-written, researched and captivating – can fall through the cracks in the world of search engine optimization, social media and the broader public. There can be several reasons for this. Perhaps the website is not properly optimized in regards to SEO. Maybe t... Read more...
It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...
At the core of all of your efforts – SEO, marketing and brand management – exists the notion of content. From e-commerce stores to niche blogs, there is a need for the content that is being displayed to be informative, engaging and benefit-laden. Without this, users will run away from your websi... Read more...
Whether you are new to the world of blogging or have been creating content for years, it's important to know that the nature of writing content changes as time goes on. Elements such as social media, RSS feeds, search engine algorithm changes and other natural progressions all serve to change the wa... Read more...
Whether you operate a single blog or are responsible for multiple websites, you don't want to spend more time creating content for each one than is necessary. There will inevitably be periods of time in which you'll face periods of writer's block, struggle with fresh ideas for content or otherwise h... Read more...
When many people think of LinkedIn, they think of a social network that is only used to post resumes and potentially find a new job. The reality is that LinkedIn offers so much more to those with professional careers and those in pursuit of them, and can be used in a variety of ways to augment a per... Read more...
Every time that Google makes a change to its Panda algorithms, a collective sigh and groan can be heard throughout the world, as webmasters fret over whether their content is now on the chopping block with respect to rankings. While the first changes brought by Panda were pretty harsh on all forms o... Read more...