Cultivating and propagating a professional image is an absolute must in today’s world of hyper-competitive business and employment environments. To ensure you and your talents are marketable, you must go the extra mile in ensuring that your professional image is pristine. Likewise, businesses must... Read more...
With the official beginning of the holiday shopping season just a few weeks away, it is vital to have a meaningful presence both organically and via paid strategies online. Whether your target audience is disproportionately on social media, using search engines or checking emails, you need to be foc... Read more...
Instagram is growing faster than ever before – especially with the uncertainty surrounding social media platforms like TikTok. Getting in on the action is vital for online brands seeking to generate lasting impressions and permanent presences on social media. Even for brands that have yet to tap i... Read more...
TikTok has had a popular run in the United States, but with its era apparently at a close, there is demand for similar content mediums. Much like Vine once dominated the short video content format on social media, TikTok exploded in growth over two years due to its inherent simplicity and flexibilit... Read more...
Everybody with a consistent social media presence for their brand or business knows that it is essential to keep audiences engaged. After all, sharing content on social media doesn’t produce inherent value if people aren’t clicking, liking, sharing or otherwise engaging with it. Given many socia... Read more...
For years, brands and businesses have sought out new ways to spread their messages via digital marketing. The first and earliest forms of marketing – search engine optimization and email marketing – still play vital roles in help brands gain exposure. However and increasingly, it is much more di... Read more...
Social media has been at the forefront of online activity for more than a decade, helping to fuel a variety of activities once relegated to email, search engines and even in-person interactions. While originally designed for communication between family members and friends, it has since grown into a... Read more...
Social media has proven to the biggest digital marketing revolution for brands in years, offering unfettered access to audiences of billions around the world. With a sophisticated array of targeting functions available on most platforms, brands can easily filter out consumers and focus on ideal audi... Read more...
For years, both search engines and social media have played immense roles in the worlds of marketing, information and traffic. As brands seek new and exciting ways to effectively reach their audiences, both platforms are seen as viable contenders that reach large numbers of people quickly. Yet fo... Read more...
Many brands find innate success thanks to the power of social media. From websites that provide entertainment to the masses to those that serve communities by providing information, giving an audience what they want – without the need for a commitment – tends to be the key to popularity on socia... Read more...