For a long time, LinkedIn was thought of as a relatively dead social media network that was for stuffy professionals. As time wore on, however, the network seemingly came to life and is now one of the most active social media networks in the world. While many use it extensively as a platform for pot... Read more...
You have no doubt heard by now all the buzz surrounding the use of social media by brands and how to do it effectively. It is commonplace to hear social media recommended as a must-have utility for brands of all shapes and sizes, but why exactly is social media so vital? There are tangible benefits ... Read more...
There are plenty of ways through which successful websites and brands derive their traffic. Some may be focused on organic search more than most, while others use a combination of social media and paid search methods to achieve a similar goal. In reality, there is no one universal method needed to b... Read more...
With so many social media networks out there to consider using, it can be hard to figure out which ones you'll want to have a presence on. Depending on the brand, you may ultimately decide on 3 or 4 select networks that perform best with your targeted demographics. From there, however, it becomes an... Read more...
For many businesses, the web is a gold mine for lead generation and conversion possibilities. For many others, it is a struggle with respect to properly generating the type of leads necessary to be successful. In order to view the broader effort of lead generation online as something specific rather... Read more...
Twitter gave birth to the hashtag as we know it today, but it can still be an under – or overused tool in the Twitter handbook. It’s an important tool and when used properly, can really help to shape tweets, and more importantly to gain more attention when you are tweeting, These are just a few ... Read more...
There’s no doubt that Google + is one of the most divisive social media platforms out there. Some people swear by it, yet others declare it a failure given its relative lack of success when compared to platforms such as Twitter and Facebook. The truth probably lies somewhere in-between, but thereâ... Read more...
You’ve chosen a domain name, found a great hosting provider, created accounts on Facebook and Twitter, and have told your customers all about your social media presence. But no matter how hard you try, you’re not seeing any increase in your business. What gives? The likely problem is that ... Read more...
We all probably know by now that mobile is set to dominate the future of online interaction. From social media to local search, mobile devices are surging when it comes to how people prefer to access their favourite forms of content. By 2020, a majority of internet traffic will be coming through mob... Read more...
As the years have passed, the use of social media has gone from something that was once voluntary to something that is practically expected. A business that chooses to isolate itself in the physical realm or merely on a website has little to no long-term chance of expanding in the way that its compe... Read more...