Social media has provided countless businesses and brands with the ability to quickly spread the word about their causes, products, services and events. Basic social media usage is easy and free to use, which makes it an ideal medium through which to communicate with fans, customers and other intere... Read more...
Browsing the web can be one great way to find new ideas and leads for content creation and marketing. Social media in particular has become a primary venue through which to promote content in recent years, but the average person using social media for content marketing doesn't know how to utilize it... Read more...
As social media continues to grow as a share of content marketing efforts, the need to utilize it effectively expands at a similar rate. With social media networks like Pinterest, Instagram, Twitter and Facebook all dominating in select search results as well, it comes as no surprise that fighting f... Read more...
Social media continues to become more advanced and more useful for brands that want to keep in touch with audiences and build meaningful relationships. While social media management may sometimes feel like a pain, the reward can be great when done effectively. Facebook, Twitter, and many other socia... Read more...
The world of social media has opened a plethora of doors for brands and businesses that wish to drive traffic, gain attention and interact with communities. Impressions matter, and there may be no way in which to make a more immediate impression on users of social media than through multimedia and g... Read more...
At the core of everything bloggers and content creators do is a need to know that said content is resonating with a given audience. After all, the production of content without an inherent interest in its quality or topics can be a debilitating realization for many writers. Brands that need to draw ... Read more...
Everyone's got a different sense of humour, right? And a lot of people online seem to make it their mission to get offended at everything, and spend their free time "righting wrongs". Such people are often called Social Justice Warriors, as they're campaigning almost around the clock to attempt ... Read more...
Brand building takes time. Whatever you may have been told, there aren't short cuts. It takes a lot of effort and getting in front of people again and again. However, things are a little different when brand building using social media... Time and effort are still very much required, but un... Read more...
Will 2016 change everything, or will it be more of the same? Well, like all things digital, it's more than likely that some changes will be incremental, whereas other changes will be dramatic, to say the least. Just think - some aspects of the online world are surprisingly similar to how they w... Read more...
First things first, what is a social media audit? Well, this simply means that you've chosen to take a close look at exactly how your business is currently using social media, whether it's working for you, and how to use it from this point on to help support your business's goals. So here's a c... Read more...