For years, the basics of search engine optimization have remained remarkably similar. There is a need to build links, use keywords, optimize web pages and other produce quality content. Brands that adhere to these basic principles often do better than their peers who don't, but this increasingly is ... Read more...
For nearly fifteen years, social media has dominated the world of online interaction. From the very first days of MySpace and other first-generation social media websites, people have been finding benefit in internet communication. Some use it for their personal lives, while others find value in it ... Read more...
The final three months of the year can be a very busy time for many businesses and brands. Whether you're an online store or a charity, the holidays often result in added business or activity in ways that we only wish existed during the rest of the year. Some businesses manage to do a majority of th... Read more...
Every blogger takes time and energy to write each piece of content they publish. Because of the painstaking labour we put into crafting content for the masses, it can be disappointing to see one or more posts fail to gain traction with our audiences. This can happen for many different reasons, but s... Read more...
Any brand or business on the web probably realizes that success does not come instantly. For those wishing to reach new customers and shoppers via the internet, the process usually takes months or years to deliver tangible and meaningful results. Because of this, many businesses give up on the idea ... Read more...
Social media has connected people from around the world in ways that nobody could have expected. Even the invention of the internet itself could not produce the level of interconnectivity that social media has infused into our day-to-day lives. Ultimately, social media has become a place to not only... Read more...
There are so many social media networks these days that it can be difficult to keep track. Most businesses and brands understand and utilize the standard fare: Facebook, Twitter and Instagram, just to name a few. However, there are many other networks out there that can be used to connect with speci... Read more...
Social media – now more than ever – is a huge driver of our lives, our livelihoods and our aspirations. Without an effective strategy that incorporates social media efforts, many brands and businesses will fall flat on their faces. Social media can be used just as effectively by brands as it can... Read more...
Practically all businesses large and small have heard about social media by now and have been told that it can be a definite boost for their brands. Many businesses have found great success in utilizing social media to increase sales, traffic and exposure. Small businesses that at one point couldn't... Read more...
Social media is changing the world on a daily basis and has also had a huge impact on the way websites are designed. It’s no longer acceptable to design a poor quality, standalone website. This is mainly due to social media and the changes it has brought with it. Below are some of the main ways so... Read more...