Most small businesses are fully aware of the fact they need to have a good website in today’s internet obsessed world, but when you are running a business, it’s hard to find the time to revamp your website. Redesigning websites takes time and costs money, but if you are time-poor and there isnâ€... Read more...
With so many websites in every niche on the web today, it is safe to say that you will always have some competition to face. Even very specific search engine queries may have hundreds of thousands of results returned for them, meaning that your brand or business is in a constant fight with others to... Read more...
Cash flow refers to the next change in your business’ cash position from one period to the next. If you are taking in more cash than you are paying out, you have a positive cash flow. On the other hand, if you’re paying out more than you are making, you will have a negative cash flow. Cash flow ... Read more...
Small businesses undoubtedly have a difficult time in their initial years. The fact of the matter is that a majority of small businesses do not make it past the five-year mark. This can be a stressful time for employers and employees alike, as nobody can be sure whether their livelihoods are secure.... Read more...
When it comes to marketing for small businesses, especially those just starting out, marketing is going to be a huge part of your focus. Many times you will be competing against major brands with an established presence in your market. For this reason, it is important to get your name out there. Whe... Read more...
The world of social media is a new dynamic for many small businesses that have had physical presences for a long time. Even with some small web-based businesses, social media may be a new phenomenon. Many small brands cynically wonder how they could get any use out of social media when their audienc... Read more...
Without an adequately calibrated SEO effort, small brands find themselves at a huge disadvantage. If your brand does not attempt to compete with a given set of niches for dominance in search results, then it is bound to be hidden to a large number of people who would otherwise value what it has to s... Read more...
Every business requires a combination of ingredients in order to be successful. These elements will differ depending on the business and while they are always needed, they do not guarantee success in and of themselves. There is a reason why a majority of businesses tend to fail within the first five... Read more...
Many small businesses and locally-based brands do not spend much time trying to build links, thinking that it isn't worth their time or that it is simply too difficult to build them. When reaching out to an audience – no matter how big or targeted – building links can produce notable benefits fo... Read more...
There are always common courtesies to keep in mind whenever you are in the presence of others. In the age of the internet, however, you can find yourself constantly in the presence of thousands of other people, making it very important to always be on your best behavior. We are all human and bound t... Read more...