The holiday season is a great opportunity for brands to maximize their traffic, earning potential and visibility. Regardless of niche, many websites see their best traffic numbers during the months of November and December. Influenced in part by sales and part by the changing weather keeping more pe... Read more...
Pay per click campaigns can be an excellent way to boost exposure in the short-term and overcome disadvantages when it comes to SEO. There are plenty of elements to consider when crafting your PPC campaign – what the headline should say, how much A/B testing should be done, and so forth. One area ... Read more...
As the internet continues to grow and flourish, so does the world of online marketing and advertising. With an unprecedented amount of competition now out there, many businesses and brands have felt it necessary to resort to paid advertising as a way to further amplify their marketing efforts. While... Read more...
Any web master, social media manager or marketer will tell you not all ad campaigns are created equally. There are various elements at play depending on your audience, the medium and the details used to promote your site, service or product. While you may do A/B testing on a regular basis and rotate... Read more...
For the beginner, developing a successful online advertising and digital marketing strategy may seem overwhelming. Between finding your niches, testing out variations of your campaign and having the finances necessary to run a consistent advertising effort, it is no wonder that a majority of blogs a... Read more...