Being able to adequately generate results for your website is of the utmost importance, but in order to do so, you must also be able to accurately track progress. For SEO, a variety of metrics can be used to determine whether or not your efforts are having an impact. Without the use of these data-po... Read more...
Being visible in local search results requires effort that maximizes local relevance and incorporates many of the same broad-based SEO tactics used in targeting broader SERPs as well. It shouldn’t be surprising that Google’s embrace of locally-relevant search results has transformed how many bra... Read more...
Businesses and brands can utilize the internet to boost their messages to audiences in any number of ways. One of the greatest developments ever for businesses, the internet provides outlets through email, search engines, social media and more. The potential reach of these outlets – combined with ... Read more...
There are dozens of important variables that comprise the art of search engine optimization. Without a proper understanding of this critical concept, a blog, website or marketing project is destined to fail in almost all cases. The use of search engine optimization makes it possible to please consum... Read more...
Content marketing is a complex and multi-faceted art that requires expertise and experience in a variety of areas. All too many content marketers – some surveys report as many as twenty percent – do not use any metrics at all to track their overall progress. While this is shocking, a bigger unde... Read more...
For years, PageRank has played a large role in Google's search dynamics and countless webmasters keep a steady eye on their rankings, in combination with other metrics, to see how their fortunes are rising or falling. While much of what drives Google's subtle algorithms are unknown or murky when it ... Read more...
Now inhabited by hundreds of millions of users from all around the world, social media is a prime place through which your brand, products and mission can now be promoted. What was once merely a place for friends and family to connect, social media has taken on the role of also being a great platfor... Read more...
If you are already active on social media with your brand, then you understand that it takes time (and financial resources, most likely) to maintain your hold. A social media presence that suddenly goes inactive can quickly atrophy, making it much more difficult to recover and return to its former g... Read more...