Tumblr has long been a popular network for those who like to share various forms of multimedia – videos, pictures and particularly GIFs – but many brands resist the temptation to venture onto the network. Tumblr comprises a coveted demographic – teenagers and young adults – but the lack of r... Read more...
In the age of digital marketing, a lead can be just as valuable as commodities like gold and silver. When used properly, your lead generation tactics can recruit an entirely new wave of customers, readers and subscribers, making it possible to stay one step ahead of the competition during tough time... Read more...
We all remember hearing about podcasts many years ago, when the release of the iPod and other, larger MP3 devices first hit the market. For a while, podcasts were considered the next big thing: millions of them were available through businesses and bloggers, and they aimed to change how we absorbed ... Read more...
With the holidays quickly approaching, proactive brands are beginning to deploy their holiday strategies. Businesses that want to be successful never turn a blind eye to the importance of the fourth quarter and what it signifies for annual revenue. Many larger businesses earn as much as fifty percen... Read more...
Any brand that has enjoyed success through a traditional website or blog may now be ready to expand their offerings to new formats. With so many different forms of content to consider publishing, it can be difficult to discern which avenue to take. Many people are finding it worth their while to mov... Read more...
When it comes to search engine optimization, content marketing and a mixture of the two, having the proper data sets around is crucial in understanding what you are doing right and what you are doing wrong. Unfortunately, all too many people use data merely as a reference tool, or worse, think that ... Read more...
In the days of old, being a good marketer mainly meant having a knack to understand the minds and desires of people in your targeted audiences. While this may not seem much different than today, the tools and resources that marketers in days past had were much more limited; it was often done on pape... Read more...
As the internet continues to become a more and more demanding place for content creators, we are constantly in search of new ways to gain attention for our causes and boost engagement. What was once mere text on the internet has now morphed into animated GIFs, slideshows, videos and other forms of m... Read more...
As time marches on, more and more businesses are realizing that social media is a powerful tool that can boost brand recognition, increase sales and provide more effective ways to build bonds with customers and fans. With the internet becoming more competitive and more costly for those who want to c... Read more...
In just the past couple of years, the concept of the Vine has transformed from unheard of to absolute powerhouse in the world of marketing. While many people use Vine for individual viral desires, businesses are increasingly finding out just how much effect a properly made Vine can have on their tra... Read more...