Every marketer is looking for marketing channels which produce the best results and with the best return on investment. Push notifications and emails are two of the most effective marketing and communication tools that help increase conversions and sales. They are different, should be used in differ... Read more...
Comments Off on Why Buying an Email Marketing List is a Poor Investment,
17/10/2022,
by Pingler in Marketing
Email marketing remains the most effective marketing tool today because of its very high return on investment. It allows businesses to talk directly to warm prospects who are more likely to convert or reach new prospects. Creating an email list is hard work and some people buy email marketing lists ... Read more...
Comments Off on How to Create a Successful Content Syndication Strategy,
06/10/2022,
by Pingler in Marketing
Reach and exposure are crucial for successful content marketing strategies. Creating and posting great content is one cornerstone of such a strategy, but it will not yield the results you seek if you do not have enough reach. Content syndication can help you get your content seen by the right people... Read more...
Comments Off on The Dangers of Using Clickbait in Digital Marketing,
22/09/2022,
by Pingler in Marketing
Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
Comments Off on Is Traditional Marketing Still Relevant for SMEs?,
05/09/2022,
by Pingler in Marketing,
Start Up Businesses
The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...
Comments Off on What is Deepfake Technology, and How Can It Be Used for Marketing?,
29/08/2022,
by Pingler in Marketing
Computers keep getting better at simulating reality. We already rely on computer-generated graphics, sets, characters, and scenes in movies and TV shows, and they are indistinguishable from reality. Recently, deep fake technology has been used to replace a person’s likeness, and it has been receiv... Read more...
Comments Off on How to Make Instagram Reels Your Best Marketing Channel,
15/08/2022,
by Pingler in Marketing,
Social Media
Over the past few years, TikTok has become a massive short-form video platform. Because of its popularity, many people forget that Instagram Reels is also a big player in the same niche. Instagram Reels was launched in 2020 to compete with TikTok and it has become a great marketing channel in that r... Read more...
Comments Off on The Best Social Media Platforms for Teen Marketing,
11/08/2022,
by Pingler in Marketing,
Social Media
The use of the internet has become a huge part of most teens’ lives. About 95% of teens in the United States own a smartphone, with about half saying they are on their phones constantly. These numbers show there is huge potential for teen marketing. What marketers sometimes forget is that while te... Read more...
Video has emerged as one of the most important parts of any team's marketing strategy. Studies show video has the highest returns on investment on any marketing media format. However, marketers still face challenges when getting their video marketing strategy off the ground. We have looked at severa... Read more...
Comments Off on What is the Facebook Pixel, and Why Should Businesses Use It?,
30/06/2022,
by Pingler in Marketing,
Social Media
Social media gives businesses various tools to track, test, refine and target their ads with incredible accuracy. One of these tools is the Facebook Pixel now called the Meta Pixel. This is a data-gathering tool that helps you target users on Instagram and Facebook using data about the types of peop... Read more...