Whether your brand is new, based exclusively online or merely trying to make a name for itself among all the competition, it can be hard to justify massive marketing budgets. Increasing overall brand reach and visibility takes time, dedication and often money, but there are solutions for brands want... Read more...
Excellent content creation and curation is at the core of every brand's successful strategy to reach more people. Whether you offer products, provide services or supply information, there is a need for content to attract large numbers of people and endear them to your brand. Many brands in the prese... Read more...
Whether it is via social media, search engines or an entirely different platform, marketing campaigns only work if people actually pay attention to your ads. Without a compelling message, good imagery and decent copy, even the largest ad campaigns are destined to fail. However, even good campaigns s... Read more...
Different niches can work for you in different ways. Some may draw in more traffic, but suffer from low conversion rates or small affiliate commissions. Other niches may not have the biggest target market, but the audience is more engaged and interested in spending big. Knowing which one is best sui... Read more...
To convince a potential customer to make a purchase isn't as easy as it might seem. Brands from all backgrounds know that most potential customers are inherently skeptical: while some people will buy from the first source they find, many use reviews, search engines and other tools to make a decision... Read more...
With the holiday season already upon us, many brands have made tapping into this sentiment a top priority. Particularly important for brands who sell products and services, the final months of the year can be big business for sales – assuming their marketing strategies are up to par. However, f... Read more...
Digital marketing remains an effective strategy for reaching large numbers of people. Whereas more traditional forms of marketing remain somewhat viable and expensive, digital marketing can be used to target individuals at a much lower cost per person. Nevertheless, it often requires multiple impres... Read more...
Whether you provide a product, service or experience, finding ways to advertise and increase exposure is absolutely essential to your brand's existence. In many cases, brands that are just starting out have difficulty gaining traction in highly-contested niches where these offerings may already be a... Read more...
One of the biggest challenges and goals for brands is to drive traffic to their websites and blogs. Whether you're selling a product or just putting your opinion out there, websites need a steady flow of traffic to be successful. There are many different ways in which to drive traffic to your web... Read more...
One of the most popular aggregate news sources and social media platforms in existence, Reddit reaches countless millions every day. The perfect platform for niche discussion and viral opportunities, Reddit has become a mainstay for many younger people in terms of being a source for humor, entertain... Read more...