Build a Loyal Fanbase by Driving Repeat Traffic to Your Site
One of the biggest challenges and goals for brands is to drive traffic to their websites and blogs. Whether you’re selling a product or just putting your opinion out there, websites need a steady flow of traffic to be successful.
There are many different ways in which to drive traffic to your website – and among those methods, there are multiple types of visitors. Many brands strive to build as much loyal/repeat traffic as possible, as this type of traffic can be easier to reach and convince. Because of this, you’re probably interested in building a solid fanbase for your blog or website: let’s talk about how to do that today.
Focus on Branding
One of the biggest ways to ensure people continue to return to your blog is to create an experience for them. At the core of that is the need for an awareness of your brand.
There are many ways in which to build a stronger brand for your website or blog. One of the most important – yet somewhat abstract – ways to do this is to create a consistent level of quality content. When people associate your content with quality, they likewise remember your brand and are more likely to return in the future. By pinging your website with regular updates that emphasize the quality and presence of your brand – along with meticulous use of social media – you’ll generate more repeat traffic.
Provide Reasons to Return
While building a strong brand will gradually increase repeat traffic, you also need to give people a direct reason to return regularly. There are many ways in which to do this.
One example is to periodically remind any subscribers or members that new content is available. Through a email marketing campaign, you can send out perodic updates that feature popular content offerings, products or anything else bound to attract visitors. In many cases, visitors will return when given a reason: they just often don’t remember to do so without prompting.
Another good way is to create recurring promotions and/or events that’ll draw people to your website. This is a prime reason why so many brands offer new content offerings once per week on a particular day or sales every week.
Tap Into Social Media
One of the biggest ways brands are driving repeat traffic to their websites is through the use of social media. Think about it: first-time visitors who connect with one or more of your social media outlets can be reminded at-will of your brand through a combination of organic and paid marketing efforts.
Through the use of remarketing and targeting techniques, you can easily start pinging your website and its offerings back at those who have already visited before. This is a great tactic for brands who have less money to spend on advertising: you can easily target just those who have already demonstrated interest in your website!
Social media also offers unlimited growth potential with respect to attracting new visitors – many of whom can also be turned into repeat visitors.
Understanding how important repeat traffic is fundamental to a brand’s long-term success. By creating loyalty among a small audience, you can drastically increase your brand’s effectiveness and overall reach in any niche.