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Simplify Your AdWords Usage with These Neat Features
Comments Off on Simplify Your AdWords Usage with These Neat Features, 18/09/2014, by in Google, Marketing

Google AdWords is the most popular tool for marketers who need to be in select search results without hassle. Even without its ease of use, AdWords helps you target the biggest advertising market on the planet – Google Search – with little to no difficulty. Still, advanced marketers will tell yo... Read more...

Why Online Reviews Matter More Than Ever
Comments Off on Why Online Reviews Matter More Than Ever, 07/09/2014, by in Google, SEO

In the past, internet reviews were a great way for customers and shoppers to quickly determine whether they wanted to shop at a particular store or business. Many people wanted to ensure their reviews were as positive as possible in order to ensure continued business, but many brands were able to sc... Read more...

Keyword Variant Matching Changes – What to Look Out for
Comments Off on Keyword Variant Matching Changes – What to Look Out for, 30/08/2014, by in Google, SEO

AdWords remains the most popular solution for those who want to target particular users in a particular search result. The balance of cost and effectiveness is so great that millions of businesses, blogs and brands from all across the world use AdWords to improve traffic flow and increase sales. We'... Read more...

These Errors and Mistakes Could Be Blocking Google from Indexing You
Comments Off on These Errors and Mistakes Could Be Blocking Google from Indexing You, 23/08/2014, by in Google, Web Design

The only way that your website can be discovered by the masses – short of a massive paid marketing campaign – is through search engines. When someone wants to find information or products that relate to what you offer, they can enter a query and find you in no time at all. The only way to be lis... Read more...

Get the Most Out of AdWords – Beginning Today
Comments Off on Get the Most Out of AdWords – Beginning Today, 08/08/2014, by in Google, Marketing

Paid search has quickly become one of the easiest ways that e-commerce specialists, marketers and non-profit brands alike can gain traction in a search world where competition is fierce. Even within PPC, however, there can be quite a steep learning curve, with the end result being lost revenue in ma... Read more...

How to Bring in Traffic Without Google
Comments Off on How to Bring in Traffic Without Google, 14/07/2014, by in Google, Marketing, Online Business

As Google has grown, its dominance in the world of search and web traffic has solidified to the point that many do not even consider other search engines or methods that aren't crucial to improving performance with the search giant. With more than sixty five percent search market share in most count... Read more...

Google Metrics to Monitor for Customer Loyalty Trends
Comments Off on Google Metrics to Monitor for Customer Loyalty Trends, 08/07/2014, by in Google, Marketing

The cornerstone of a business is its success as an entity with customers, but customer purchases are not the base element of that. Instead, customer loyalty determines how well a business will do – with a finite number of potential customers in the world or in a city, what happens if everyone only... Read more...

What Google May (or May Not) Want You to Know About Quality Scores
Comments Off on What Google May (or May Not) Want You to Know About Quality Scores, 07/07/2014, by in Google

For several years, Google has left the same information about Quality Scores on their website – the same text and even the same video. It would stand to reason that little has changed about this metric over the years, but many within Google and outside of it beg to disagree. Nevertheless, we recen... Read more...

Did Penguin Gut Your Rankings? You Might Not Recover
Comments Off on Did Penguin Gut Your Rankings? You Might Not Recover, 26/06/2014, by in Google, Online Business, SEO

A little over two years ago, Google unrolled its Penguin update and sent shockwaves throughout the world of search as it proceeded to destroy a plethora of highly-ranked websites. Not many people expected the update to be so significant, but it certainly took a toll on those who were ill prepared. W... Read more...

Will Bing Overtake Google in the Future?
Comments Off on Will Bing Overtake Google in the Future?, 22/06/2014, by in Google, News, SEO

It comes as no surprise that Google dominates search engine market share – in 2013, Google proudly claimed two-thirds of all search traffic throughout North America and Europe. But Bing has been a consistent thorn in the side of Google’s constant desire to be the only solution for a variety of s... Read more...

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