Being seen by Google is an incredibly important aspect of SEO: some might say it is the most important aspect of it. Because of this, countless brands focus on improving their SEO as it pertains to Google’s algorithms. While other search engines exist and may have different algorithmic preferences... Read more...
Recently, Google has completely overhauled its analytics systems – with a variety of opinions being expressed on the new changes. While some people are absolutely livid at some of the tweaks, there are a few arguably positive features and additions that have been included. Many want a return to th... Read more...
Webmasters are preparing for the first big update of the year. However, this is much more than a minor update - it is a complete shift in approach. Google announced that core web vitals, a group of signals that measure user experience, will now be a ranking factor on mobile searches, and the changes... Read more...
For several years, Google has been increasingly moving toward a mobile-preferred framework. This began with prioritizing websites in search results for mobile users that utilized mobile responsive designs, but as of late, the preferences have shifted from recommended for some to mandatory for all. ... Read more...
Organic exposure for brands, businesses and blogs alike revolve around two predominant platforms these days: search engines and social media. Generating the level of attention and exposure necessary to flourish in this environment can be a challenge – especially if your marketing budget is limited... Read more...
Reaching target audiences requires a lot of consideration, planning and execution. With so many ways in which to do so today, brands, blogs and businesses alike have to weigh their options. Whether they choose to embrace organic forms of marketing, paid advertising efforts or a combination thereof, ... Read more...
Local SEO is now more important than ever. Thanks to an ever-increasing amount of competition online, brands must focus their efforts into smaller and smaller niches in order to generate sufficient traffic and attention. While some brands may be able to target larger audiences, many local and small ... Read more...
Over the past several years, more and more people use their mobile devices to access information on a daily basis. In fact, the number of people who regularly use search engines like Google from their mobile devices has surpassed the number of people who use standard desktop and laptop computers. ... Read more...
One of the easiest ways to build locally-relevant SEO clout and be seen by search engine users is the Google My Business feature. This incredible solution allows businesses to provide virtually any and all information about their local selves to search engine users. From hours of operation to websit... Read more...
With the holiday nearly upon us, it is vital to consider what impacts your marketing strategy will have. Whether utilizing paid and/or organic approaches, certain factors matter. Among them, overall reach, cost and quality of ad copy. From generic, organic ads on social media to paid campaigns in se... Read more...