It seems that almost as soon as it debuted, Google Plus was deemed to be dead on arrival. While the network has hundreds of millions of “users”, many hardly ever utilize their accounts. When they do, it is often the result of Google in some way forcing them to do so. As Google has increasingly m... Read more...
It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...
Whether you are building a huge social media empire or have just begun targeting a local clientele, you know that the power of social media is essentially unrivalled when it comes to marketing and brand awareness. Many people start out with the best of intentions but soon fall short when their optim... Read more...
One way that millions of bloggers have been getting their posts in front of relevant audiences is through Google Authorship. Through the linking of your Google Plus profile to a blog, your content can be attributed directly to your name and will be more likely to be featured prominently in search re... Read more...
As the internet becomes a bigger and bigger hemisphere for commerce, social media and information, millions of webmasters suddenly find the need to compete in smaller and smaller niches in order to reach more relevant audiences. In the past, it was rather easy to reach out to millions of internet us... Read more...
There are a number of ways in which you can improve a website’s performance in select search results. Whether you wish to build links across the internet, advertise via Google and other search engines, target specific keywords or utilize social media, there is a strategy for almost every business.... Read more...
Gaining an advantage when it comes to content creation is vital: with so many competitors out there, it can be absolutely overwhelming to get your content featured in the top search results. Webmasters have had their own ways of boosting exposure since the first days of search engine optimization, b... Read more...
With the evolution of social networks and its movement to the forefront of online communication, many businesses and websites feel overwhelmed at maintaining a consistent social presence across multiple platforms. Nevertheless, building a passive format through which traffic and business can be perp... Read more...
Social media is the latest element of the web to be revolutionized by marketing approaches, leaving many in the field wondering what they can do to get the most out of their marketing strategies. Google+ was a rather late addition in the world of social media, but has grown exponentially due to a la... Read more...
During its early days, Google+ was only available to people upon invitation (though frankly, anyone could get hold of one) but now it’s officially open to the public! At the ‘launch’, it already boasted an estimated 20 million users but since then, the hit rate has soared and it’s estimate... Read more...