These days, it seems like there are dozens of social media platforms out there (and yes, there are). Not all social media platforms are created equally, however, and a combination of time and technology can ultimately render some irrelevant (remember MySpace?). With businesses, though, social media ... Read more...
Once you have begun the process of building your social media empire, you may find that followers and users are not responding as often as you would like. This is a very common issue when managing Facebook pages and other social media outlets: not every approach will be effective, as trial and error... Read more...
Originating on Twitter as a common way to sort through tweets and their content, the use of hashtags in social media has exponentially increased in recent years. Facebook recently announced that hashtag functionality will begin this week, with some users seeing integrated hashtag options immediately... Read more...
The concept of Facebook pages has revolutionized the way in which brands interact with their customers: before their existence, the only feasible way to advertise on Facebook was through the groups feature, which could often be annoying to those in them as they received notifications for every new p... Read more...
The platform that Facebook offers it users – as well as businesses and organizations – is simply unprecedented. Now standing at over one billion members, Facebook is perhaps the most integrated form of communication in the world when it comes to cost, scope and interconnectedness. Whether your b... Read more...
With nearly 1 in 6 human beings on the planet now using Facebook, ignoring its presence is a bit like ignoring the need for oxygen or food – at least when it comes to your brand. With so many people from every walk of life now engaging on the platform, it truly has become a global interface where ... Read more...
Facebook advertising is becoming increasingly popular for a number of different reasons. Some businesses and websites are looking for an intuitive approach to reaching their target demographics. Others appreciate the level of demographic selection that the Facebook advertising platform offers. Many ... Read more...
Succeeding on social media is vital if you wish to have a well-balanced, effective content marketing strategy. Yet, many people either have not engaged or do not know of the benefits that come with social media in regards to growing their business and further developing their brand. In most cases, a... Read more...
Over the past few years, much buzz has circled around the concept of Facebook pages and what they can do for your product, brand, business or website. At one point, it was considered a good idea to have a Facebook page so you could reach individuals who were considered “trend-setters” at the tim... Read more...
With the recent announcement that Facebook has plans to revolutionize the search industry by unveiling its Graph Search, many individuals who are heavily invested in social media have been salivating at what this can mean for the future of their social media endeavours. Bing recently threw even more... Read more...