With seemingly countless brands and businesses offering products and services online, things can feel a bit crowded at times. In order for businesses to effectively market their products and services, they must possess a unique selling point or angle that can be used to convince shoppers. Businesses... Read more...
Whether you are starting a new business, or building an online presence for your offline establishment, you will need to make that all important decision to choose an e-commerce platform which would be right for you and your business. Doing so can be a bit trickier than the newcomer may think becaus... Read more...
Whether you're a well-established online business or a brand new one, there is always room for improvement. Whether you're considering offering a new line of products or merely want to expand your foothold in an existing niche, the growing nature of online commerce means there's always more profit t... Read more...
The world of e-commerce is a fast and competitive market. Virtually every niche imaginable these days has at least a couple of brands competing for the hearts, minds and wallets of consumers. With products, the process is rather straightforward. However, selling online services – courses, digital ... Read more...
You may currently be experiencing a lull in trade. Even in bigger stores, traditionally February and March have always been the quietest months of the year. However, with so many businesses now running sales and offers throughout December, the January sales no longer have the impact they once did. W... Read more...
There are a lot of businesses that sell products or offer services that can be heavily discounted to gain more customers. Sometimes these discounts can be nominal, time-based, exclusively tied to another offer, or are simply used as a means of familiarising potential customers with their companies. ... Read more...
A lot of businesses look forward to Black Friday to boost their sales numbers for the fiscal year, do first-time business with loads of new shoppers and strengthen their positions within their given niches. At the same time, Black Friday sales and promotions are often so hectic that business owners ... Read more...
Millennials, the youngest consumer category aged 18 to 45, now arguably make up the largest group of consumers on the planet, so it’s in your best interest to get well acquainted with this generation. While advertisers are working overtime to draw in the younger crowd, it’s important to note tha... Read more...
When it comes to e-commerce platforms, today’s online business owners are spoilt for choice. These shopping cart platforms have come a long way from the early solutions that were unreliable, unsecure and could not be optimised for the search engines. WooCommerce is one of the best e-commerce platf... Read more...
It’s no secret that customers hate to pay to return things that they’ve bought online and have decided that they don’t want. If you run an e-commerce store and are currently charging for customers to return their items, you could actually be better off by instead adopting a smart returns polic... Read more...