Whether you're a multi-national business or a local brick-and-mortar shop, the world of advertising remains as relevant as ever. In order to generate more sales, brand loyalty and positive attention, you need to market your products, services and self in as many ways as possible. In recent years, mo... Read more...
2016 was definitely a big year for digital marketing. More brands – even those who are notoriously conventional with their marketing and operations – entered the digital marketing landscape with creative campaigns and interesting approaches. There are new social media platforms that gained popul... Read more...
Digital marketing is pretty much a universally-accepted task by online brands in today's world of customer engagement and brand recognition. Without intensive marketing efforts to help your brand stand out from the rest of the pack, it becomes all too easy to fade away into oblivion. Brands and busi... Read more...
Digital marketing is a disruptive process that has frustrated many traditional marketers and that has led to many successes and failures. Complementing its disruptive nature is the fact that it itself can be easily disrupted by new trends, technology and current events. Marketers understand that fai... Read more...
We hear the term “digital marketing“ thrown around a lot, but many fail to understand just what it truly means. Like many other terms (“search engine optimization”, “content creation” and so forth), the term really encompasses multiple aspects of brand management, product promotion and w... Read more...
In the world of digital marketing, success largely depends on a brand's ability to recognize changes and adapt to them. Staying one step ahead of the competition is crucial to long-term success, but not everyone can always maintain that lead. If a brand finds itself falling behind another, then a di... Read more...
Advertising and digital marketing – much like SEO – are very broad, encompassing concepts that require knowledge across several areas in order to be successful. The concept of conversions is a popular topic in digital marketing and SEO discussions due to the fact that it can represents one of ma... Read more...
The words digital marketing can elicit different meanings and feelings in people, depending on who you are. For some, it may make perfect sense, while others will say it sounds like corporate jargon. The reality behind digital marketing is simple: using search engines, social media and other online ... Read more...
As the nature of digital marketing continues to evolve, many of us are left wondering what's next. From the age in which digital wasn't even a thing to the day in which social media advertising now comprises a huge chunk of overall ad spending, we've certainly come a long way. With a new year upon u... Read more...
As the new year quickly approaches, many businesses and brands are preparing for another year of content and digital marketing. The end of each year is a time to reflect upon and assess which marketing strategies proved to be effective, and which ones did not. The nature of advertising via social me... Read more...