Despite the rise of generic internet marketing instruments like SEO and content marketing, advertising is still the best way to gain traction and attract traffic in a relatively short amount of time. PPC or pay-per-click advertising is still used for everything from promoting a new site to getting m... Read more...
Paid marketing strategies have increasingly become popular on the web due to their relative low cost and efficiency. Search engines, social media networks and affiliate networks alike have all created ways for brands and businesses to be seen by relevant shoppers and users, showing them content that... Read more...
Sometimes, 19% may not really seem like much to you. For example, if your change at the shop was less than 19 pence, you might tell the cashier to keep it, or throw it in the charity donation box. But, in other instances, it might feel like a lot. Not many people would be too impressed if their tax ... Read more...
Many businesses and brands have become aware of the necessity of social media advertisements in the modern era. Not too long ago, social media advertising was a niche concept – even more so on mobile devices. Today, it seems everyone is using social media ads in order to reach hundreds of millions... Read more...
Digital marketing and advertising budgets these days are through the roof when compared to just a few years ago. Many advertisers in years past thought that mobile advertisement would be a gimmick – that it would never comprise a hefty majority of online digital marketing efforts. Yet, the day in ... Read more...
Pay per click advertising has changed the way in which we interact with audiences – both in an organic sense and in paid ways. Practically every marketing medium – search, social media and even through email clients such as Gmail – now features some form of pay per click advertising, but many ... Read more...
If your brand has reached the point that mere in-house PPC campaign strategies are no longer sufficient, then you probably understand the stress that comes with finding a professional solution. With so many agencies and entities out there promising this, that and the other, it can be difficult to fi... Read more...
Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...
Running PPC campaigns can be difficult. Between all of the minute changes that must be made on a regular basis to keep targeted groups from ignoring their messages and calibrating the specific elements of messaging that will ensure positive results, the last thing you want is to have to deal with mo... Read more...
Over the past few years, we have seen an explosion of growth in online advertising. You no doubt will notice a slew of ads across every social media and search engine platform if you pay attention – unfortunately for many advertisers, these aren't as visible as we'd like due to the saturation of t... Read more...