Send Your Content Into the Stratosphere with These Tips
One of the toughest aspects of content creation isn’t producing the content: it’s getting it out there! Especially for smaller brands, finding ingenious ways to amplify your content’s reach and audience is essential in growing across social media, search engines and beyond. Whether you’re focused on growing a subscriber list or selling products, content amplification is absolutely crucial in the fight for bigger and more engaged audiences. In order to help you sort through the mess, we’ve put together a list of tips that can truly help send your content soaring across any medium you choose to target.
Interact on Social Media
Promoting your brand, its products and/or services is absolutely natural. People on social media, however, are not there just to hear about your offerings. In the world of content marketing, you need to be able to gather and maintain an audience. Many brands are not exciting enough to maintain massive audiences with tons of engagement on a consistent basis. Because of this, your brand needs additional appeal. There are many ways to do this, including consistent engagement with your audience in comments and follow-ups, and sharing and pinging URLs to entertaining or funny content that is unrelated to your brand.
Tap Into Influencer Potential
Your brand has at least one major selling point. Brands that are capable of intertwining this into quality content are far more likely to be noticed than brands who cannot. Influencers across the web and on social media are the perfect gatekeepers when it comes to amplifying content and bringing new awareness to the masses. There are many tips and tricks out there for developing relationships with influencers: building these relationships can help you more easily disseminate content to large numbers of people when it is relevant to their tastes. Ultimately, building those relationships and leveraging them into brand awareness is a fundamental part of content marketing.
Remarket and Retarget
If there are people who have already demonstrated an interest in your brand, then you need to nurture those connections. People who have liked your Facebook page or who follow you on Twitter are probably not following every single post you make. Social media algorithms are complex and often only show us a small fraction of what is truly going on in our networks. Through a combination of paid marketing strategies on social media, you can make sure that specific people who have already interacted with you are seeing every relevant piece of content.
Look for Current Opportunities
Your brand will need to frame its content offerings in many different ways in order to consistently produce relevant posts and updates for your audience. One great way to tap into a potential explosion in content exposure is to peruse current events and topics for inspiration. By incorporating the latest news, pop culture events and other ongoings into your content strategy, you’ll be more likely to generate discussion by touching the hearts and minds of your audience. Rather than pinging URLs to content that may serve some purpose indefinitely, focusing on current events can help provide a short-term but dramatic boost in attention.
Building an effective social media enterprise is difficult and takes a lot of energy. There are many strategies that can help boost your exposure and audience size. What are some other strategies you’ve used in the past to do this? If you have any tips, share them below with us.