Brand promotion is crucial, whether you are selling products, providing services or simply offering information in the online arena. With the advent of the internet, brands of all sizes have seemingly countless marketing opportunities at their disposal, each of which provides various advantages and drawbacks.

While many of these strategies cost money or involve huge amounts of time, there are some easy and free solutions that can help promote your brand to the masses. Today, let’s look at a few of them and outline why they’re worth your time.

Email Marketing

One of the most powerful marketing components in any arsenal is email marketing. Long known as a great (and free, in most cases) way of generating leads and speaking to the interested, email marketing can help you further leverage results among a loyal audience. Whether you are aiming to sell products or promote information, email marketing makes it easy to start pinging servers with promotions, news and anything else you may have to say. All you need to do is begin collecting email addresses to take advantage of this vital marketing tactic.

Interact with Influencers

Social media is a great place for brands to promote themselves, but you probably already knew that. However, there is more than one way to get your name out there. One such way is by interacting with influencers. While using your brand’s social media page, consider browsing the recent posts and comments of influencers within any relevant niches. Do your best to provide relevant information about a particular topic, answer a question or provide a solution – many others will likely see your comments and see what you have to offer.

Create Videos

Arguably the biggest multimedia revolution of the past decade is the prevalence of video content in brand marketing. Anybody can start pinging servers with high-quality video content, and there are many platforms through which to do it. Besides the fact that video content tends to generate more views and shares, brands can promote said content on social media as well as other video platforms such as YouTube and Vimeo. As more and more people see your videos, more and more people will become aware of your brand and its offerings.

Google My Business & Google Posts

As it turns out, Google offers multiple utilities to brands and businesses that can help improve marketing. Two of them are Google My Business & Google Posts.

The first of these is an absolute must for any brand: claim your GMB entry and ensure that your contact information and other important data is visible whenever somebody searches for your brand specifically. This will also ensure that you have control over what people see when they search for you, and also permits you to connect social media accounts directly onto the page for view by all.

Google Posts is another great utility. In short, you can generate short posts that target relevant search queries. When your post or answer is the more relevant, search users will see your content first, helping to further cement your brand as an authoritative and trustworthy entity in the minds of your audience.

These are just a few examples, but these four strategies and services can help dramatically improve your brand’s visibility and marketing potential starting today. Have any other free services or utilities you think others should be using? Share them with us below in the comments!