Yes, SEO (Search Engine Optimization) is still worth it. In fact, it is more important than ever. SEO is the practice of improving the quantity and quality of traffic to a website from search engines through organic search results.

Even though there have been changes in the search engine algorithms over the years, the importance of SEO has not diminished. In fact, with the increasing competition and saturation of the online market, SEO has become even more critical for businesses to succeed online.

Here are some reasons why SEO is still worth it:

1. Organic search is still the primary source of website traffic.
2. SEO helps to establish credibility and trust with potential customers.
3. It provides a better user experience for website visitors.
4. SEO is cost-effective compared to other digital marketing channels.
5. SEO is a long-term strategy that can continue to yield results over time.
6. SEO helps businesses stay ahead of the competition.

In conclusion, SEO is still a critical component of any digital marketing strategy, and investing in it can bring significant benefits to your business.