Without a solid content foundation, no online brand, business or blog can hope to navigate the turbulence that comes with long-term digital presence. Whether your focus is via search engines, social media or email marketing, persuading audiences is a quintessential component of success. At the core of this goal, you’ll find user behavior to be a primary consideration in capturing the attention of people for both short and long-term goals.

Content improvement – using a continuous improvement board both for the purpose of improved SEO and organic and organic perceptions – is crucial. As such, let’s examine some simple tips on how you can improve long-term performance of your posts and pages alike with search engines and users.

Produce for People

In the end, what search engines want to do is serve content up to users that they value. Every algorithm and metrics that they use to determine quality for the purpose of rankings revolves around this simple concept. So in creating good copy and SEO appeal alike, brands must focus on producing content that users will find persuasive, informative and/or entertaining.

By creating content and copy that appeals to people first and foremost, the vast majority of SEO criteria will be fulfilled. Remember that pinging users with copy and content that doesn’t resonate with them will result in less engagement – which in turn will result in lower rankings even for content that is optimized in every other facet.

People ultimately are the end-all, be-all consideration in both quality copy and SEO outcomes.

Write With Value in Mind

Above all else, your copy must demonstrate value in a short period of time to those who encounter your pages and/or posts. Whether it be through social media, search engines or anywhere else, the first few sentences of your content can make or break your appeal with a large percentage of your target audience.

Besides affecting how users will perceive your content from a marketing standpoint, this can also completely impact how people perceive content displayed to them in search results. For this reason, both SEO and general copy-related concerns are in alignment: you need to demonstrate inherent value upfront and make people feel compelled to click, continue reading and otherwise engaging with your offerings.

Be a Story Teller

Throughout all of human history, the quintessential component of conveying information and persuading people has revolved around the dynamic of story telling. In the world of copy writing and SEO alike, nothing really deviates from this dynamic. Brands and businesses that wish to be successful in persuading readers and search engines alike must cultivate a narrative in every piece of content they disseminate.

Every piece of copy – no matter how short or succinct – should attempt to convey a narrative to audiences. By pinging users with a simple story in search engine descriptions and blog posts alike, you can better ensure quality content that meets the strict standards of today’s SEO needs.

Improving content quality and SEO performance is difficult at times, but there are some commonalities. Through the aforementioned efforts, you can uplift copy quality and content quality alike – all the while pleasing search engines!