Things are tough for many businesses these days and many are trying to find ways to advertise for as little as possible. SEO was seen as a good but still somewhat marginal way to attract clients before but is now getting more attention. However, it should’ve been a priority for businesses a long time ago.

SEO is one of the most cost-effective ways to reach your audience. It’s also a great way to build brand awareness and authority. Let’s take a look at how you can reduce customer acquisition costs with SEO.

Why SEO is So Great at Reducing Customer Acquisition Costs

Next to referrals, strategic partnerships, brand ambassadors, and repeat customers, you won’t find too many more cost-effective ways to reach potential customers than SEO. The cornerstone of SEO is content, and anyone can create content. You don’t necessarily need to hire outside help to start creating content or building an SEO strategy.

Google algorithms are constantly evolving to give users what they want, and if you are able to do that masterfully both on your site and the off-site content that you produce, you will be rewarded with a constant flow of traffic without having to constantly spend energy, money, and time.

SEO is truly a gift that keeps on giving, and you never know when a piece of content might take off and open the floodgates. Sometimes, all that it takes is for one piece of content to work to bring more attention not only to the related page on your site but other pages as well.

However, to do this, you have to understand what constitutes good content. Let’s take a look at what quality content should look like.

Find a Unique Selling Point

You first have to look at your competition and see what sets you apart. If you don’t have a unique selling proposition (USP) yet, then you need to sit down with your team and find it immediately. It all starts by asking the question “why should I come to you over others”? Then work your way down until you have one concise sentence.

Generate User Personas

You also need to create user personas so you’ll know exactly who you’re targeting, and which approach you should be using. User personas are narrower than a target audience. They’re meant to represent one of your typical customers on a personal level. User personas will have things like names, age, occupation, goals, and beliefs, etc. This will allow you to create content that will be enriching to them.

Focus on Helping

If you want your efforts to work, you have to focus on being a genuine resource. Also, remember the Pareto principle. Most of your results will come from 20% of your work, so if a particular piece doesn’t work, don’t worry. It’s only part of the 80%. If you work on helping your audience, you will eventually become an authority in your niche, and people will start referring to you as a source, which is when SEO really starts to pay off.

SEO can greatly reduce customer acquisition costs due to the lower cost to get started and the residual benefits of SEO campaigns. The most important is knowing what your customers want and need and working on providing value first and foremost.