With a seemingly countless number of websites on the internet today, finding each and every one is practically impossible. Even if a website can be discovered, the nature of search engines and other methods for locating websites means that there is no guarantee users will stumble across your brand at any point.

Bloggers in particular understand this struggle, as the nature of blogs often means that the endeavors are small, personal and lack the resources many bigger websites possess. Because of this, countering the likelihood of remaining an obscure entity on the internet is a necessity.

Bloggers who want the world to see their content have a variety of options: let’s examine a few of them today and highlight how marketing can boost blog visibility.

Learn About Your Audience

The first step that any blogger should take when boosting their visibility via marketing is to learn everything they can about their audiences. Whether you have an existing audience or are working on building one, learning what these individuals like, where they can be found and what behaviors are associated with them online is vital in marketing effectively. Without comprehensive research into your audience, you might as well be pinging noise into the great beyond: learn what they want, and then give it to them.

Create Original Content

Once you know what your audience desires, the next part of the process is developing content that nobody else is supplying. By creating blog posts that are chock-full of unique perspectives, topics and multimedia, you can increase your chances of resonating within your target audience. Even though you’re blogging, don’t feel limited to just text-based content: videos, podcasts and infographics are just a few of the many content types you can embrace. Unique content tends to get shared; by increasing your blog’s reach, you’ll lay the foundation for continuous and sustainable growth.

Use Organic and Paid Channels

Bloggers should consider which channels and platforms are best for reaching their target audiences (your prior research should include determining which platforms are best for your efforts). With so many options, bloggers can target individuals both via organic (free) marketing methods and paid strategies. From promoting your unique content on Reddit to deploying ad campaigns on Facebook, you have a plethora of potential channels to consider. By combining both broader strategies, you’ll generate better results.

Optimize Your Ads

While you may know your audience, have great content and utilize marketing channels, you’ll be pinging noise at audiences if your ads themselves aren’t optimized for best results. Understanding the basics of creating good ad copy, using the right images and multimedia for each ad set and enticing readers to click are just some of the considerations you must make when optimizing ads. A well-designed ad campaign can turn even mediocre content into all the rage, while great content can flounder if the dynamics of your marketing are not up to par.

Even beginner bloggers can take steps in improving their visibility via marketing strategies. In order to do so, a few key ingredients will be necessary. By analyzing your audience, creating high-quality and unique content, optimizing your ads and using a combination of free and paid marketing efforts, your posts can begin to get the attention they deserve and elevate your broader blog in the process.